Google’s AI for Gmail is stupidity not intelligence
Google’s AI for Gmail is not as a clever as it makes out. You could end up making fundamental errors if you rely on it.
Graham Jones
Are you willing to give up social media for the rest of the month?
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
20 years of Google – what would we do without it?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Are you annoyed by adverts for things you have just bought?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now decide how they want to receive a company’s marketing messages
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
You need to say “thank you” to your customers more often
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Daily Telegraph
Interviewed by the Daily Telegraph for an article about elite online dating agencies
Are people more likely to tell lies or be truthful online?
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
How do you ever make money giving things away?
The other day I was asked this on my newsletter questions page: “You appear to give away a lot of FREE information. How do you make your money from doing this?” That’s an excellent question. And, given that coincidences happen, it was no surprise that a similar issue came up …
How important are colours on your website these days?
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.