Econsultancy announces cross-industry JUMP initiative to explore better joined up on and offline marketing

Econsultancy today announces the launch of JUMP, a cross-industry series of research reports and a conference (13 October 2010, London, UK) for senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines. Econsultancy, the community for digital marketing with …

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You Can Judge an eBook by its Cover

eBooks are one of the fastest-growing areas of the publishing industry, with the Amazon Kindle and Sony Reader providing a platform for readers to access their favorite books in electronic format. Forrester Research estimates that by the end of this year, U.S. consumers will have bought a total of 3 …

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1&1 helps fight misuse of domain names

More and more frequently, imitations of well-known domains are misused for various, sometimes criminal, activities.  The target of the masterminds is primarily companies, and the effect on the victims’ image is often tremendous and can lead to a loss of customer trust. In the fight against the increasing misuse of …

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Consumers Worldwide Change How They Communicate, Becoming More Fragmented, More Mobile and More Connected through Social Media

Consumers around the world are changing how they seek and share information, according to new research that Survey Sampling International (SSI) conducted among adults in the US, UK, France, Spain and Japan. Media multi-tasking — such as simultaneously searching Web sites, emailing and talking to someone — is prevalent in …

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Fasthosts launches new hosting packages

Fasthosts Internet Ltd, a leading web hosting provider, has launched a brand new range of premium-quality shared web hosting packages that represent the company’s latest step in its drive to raise the standard of UK web hosting. The new packages combine huge quotas of web space with new professional-quality web …

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SEO Consult Offer Free SEO Health Check At The Online Marketing Show 2010

SEO Consult, UK-based, industry leading Search Engine Optimisation agency have announced that they will offer visitors to the SEO Consult stand at The Online Marketing Show a free instant SEO analysis (http://www.seoconsult.co.uk/seo-analysis.html) of their website. The Online Marketing Show exists to allow its visitors to expand their horizons in terms …

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Overcoming social media strategy problems

When developing an overall web strategy, and in particular a social media strategy, a common question is whether to launch new initiatives as part of the existing corporate fan page, or create a new campaign-specific page for that initiative. This can apply to Facebook, Twitter, MySpace, YouTube, or any number …

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PRWeb Case Study: How One Small Business is Beating the Recession

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today it has published a new case study about one small business took its sales and marketing online and is beating the recession. Vedante, which sells fashionable super-reflective accessories for people and pets, transformed a bricks-and-mortar business plan into …

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Tracking and analysing party political activity on Twitter

As the major political parties look to digital technology as a key part of their election campaigns, an innovative new web intelligence tool – tweetlection.co.uk – has been developed by digital specialists Sense Internet. Tweetlection tracks comments about the parties on the social networking site Twitter, and gives a picture …

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