Web 2.0 Mobile Revenues to Reach $18.9 billion by 2014

Demand for mobile access to Web 2.0 applications and services will see related annual revenues from these services hit $18.9 billion in 2014, a new report from Juniper Research has found. Presence-enabled communities, such as mobile voice-over-IP (VoIP), will be the primary market driver, followed by rapid growth in the …

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Rich Baker, the Pioneer in Social Media for Organisations, Launches Conversational UK

Rich Baker, the former General Manager at Virgin Trains, today announced the launch of Conversational UK, his new venture to help businesses of all sizes with social media, online marketing, customer service, employee engagement and digital communication. Conversational UK (http://conversational-uk.co.uk) will provide support for organisations looking to digital communication and …

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Twitter Visitors Grow Farnham Castle’s Web Traffic by a Third

Leading Surrey corporate events venue, Farnham Castle, has today announced visitor numbers to its website have grown by a third since first taking advantage of social networking sites such as Twitter, in summer 2009. Farnham Castle, which is due to be the venue for the forthcoming, social networking festival, Twestival, …

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The Internet Conference 2010: Nottingham, UK

Hallam Communications today announced that The Internet Conference will take place in Nottingham on 14 May 2010. The one day Internet marketing conference and exhibition will be held at the East Midlands Conference Centre. The Internet Conference offers business owners and marketing professionals a packed agenda covering the latest tools …

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Bigmouthmedia unveils British financial sector’s top social networking executives

A bigmouthmedia survey has identified the UK Finance sector’s biggest users of online social networking tools and confounded many expectations by revealing that the Finance sector has embraced the social media phenomenon more readily than those in other established industries. Some 74% of the leading executives surveyed regularly engage in …

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Web 2.0 key to collaboration and agility says United Planet

According to United Planet (www.unitedplanet.com), one of the leading developers of enterprise portal software in Europe, the opportunities presented by social media tools such as Twitter and Facebook have paved the way for a new kind of teamwork for business. Web 2.0 applications such as wikis, blogs and forums, have …

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Is Your Online Marketing Believable? The Online Trust Ladder

In the spirit of creating improved digital marketing insights, Al Dente Marketing reveals a new concept: the Online Trust Ladder. It’s a simple, yet powerful framework that sheds light on how purchase decisions are influenced in today’s marketing reality. “The Online Trust Ladder is the invisible ranking that people give …

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Study Reveals the Marketing Benefits of Freebies

Research conducted by a leading freebies and offers Web site has highlighted the increasing number of companies using product samples as part of their online marketing strategy. Olay, Ariel, Garnier, Pampers and L’Oréal are just some of the household names distributing samples in an effort to drum-up support for their …

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Make sure you have a good email signature

One of the most neglected marketing opportunities in a web strategy that an organization has is the email signature line of its employees. Email signatures are a powerful, no-cost, high-return marketing tool, essentially an electronic business card and web consulting billboard for your company. As part of your overall web …

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