Internet Psychologist
By James Dureno Paid search advertising can prove effective in drawing the relevant amount of traffic to your organization, however small businesses make mistakes that cost them their campaigns going in the wrong direction. In a successful paid search advertising campaign advertisers use Google Adwords and Facebook Ads also specifying …
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google …
This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google’s +1 button and Google algorithm updates. Google ranking algorithm …
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There …
Google’s front page is the “holy grail” which many businesses seek. Getting a front page listing on Google is a mark of success for many firms and the whole sector of “search engine optimisation” helps feed that insatiable hunger. Yet getting on to the front page is easy. All you …
Matt Cutts, the head of Google’s web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk? What did Matt Cutts say at the conference? Matt Cutts said that …
Since Google’s latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation. Step 1: check if your website has been penalized A sudden ranking …
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search …
In an online Q&A session, Google’s Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session. The effect of +1 clicks on your organic rankings and ads Google is still …
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text. What is the anchor text? The anchor text is the text that …
Spelling mistakes can have a negative effect on the positions of your web pages in Google’s search results. In addition to this, there are many more quality signals that Google checks on your web pages. Is it really important to avoid spelling mistakes? Google’s Matt Cutts confirmed in a video, …
One of the easiest ways to increase web traffic and boost sales is to properly utilize search engine optimization (SEO) to the best of your ability.
In the early days of the Internet, when search engines were a new concept, programmers came up with algorithms that allowed web surfers to search for content that was relevant to their initial query, comparing the search terms entered against the content on any given page. Early Internet searches threw …
Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website? What is Google’s +1 button? The +1 button is …
Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google. What’s the problem with Flash pages? Flash content cannot be indexed by …