Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Happy Bastille Day – today is the day when the people of France go to town celebrating over 200 years of independence. But will they be using their time off to go online and hit the shopping sites? Probably not. The French are not amongst the busiest shoppers online. Indeed …
Friends are trusted people who help you when you are down, praise you when you are up and are there for you whenever you need them – even if it costs them time or money. No doubt you have a definition of a friend. You know who your real friends …
Web site owners are often proud of their web sites. They feel a sense of achievement when their new web site is designed. After all the hard work and discussions they feel really proud when their new “baby” is announced to the world. New research on pride suggests that one …
Former science teacher Steve Spangler has shown many Internet gurus how to really earn money online. His business achieves $10m a year without using advertising. Current thinking within many Internet “expert” circles is that there is so much information online that advertising is the only real way to grab attention. …
Bloggers often get stuck. They face a blank screen, not knowing what to write. So they go off for a coffee and return to their computer only to find that the blank screen is still there – no magic has typed in some words while they were at the coffee …
Google has dug deep into its pockets again and spent $625m – in cash – to buy a little known security firm Postini. The acquisition – the third major one this year by Google – is an important step forward in the delivery of online applications. For some years now …
Bill Gates famously turned up at work one day and changed the entire direction of Microsoft. The apocryphal tale suggests that at that stage, in the early-1990s, Microsoft thought the Internet was only of minor importance. So the story goes, Bill Gates realised that the web was going to be …
Senior executives in nearly 3,000 global businesses regret not taking action sooner on using new Internet technologies. According to researchers at McKinsey business leaders see the benefits of blogging, online networking and so on, but many of them wish they had started using such techniques earlier on. They clearly feel …
Scientists have been searching for a replacement for electricity for years. Now, two teams of researchers have come up with working prototypes that will spell the end for mains electricity and batteries. One set of scientists have made a small device to replace batteries while another group has come up …
Readers of The Times woke up this morning to discover that many of them were not as “green” as they thought they were. According to the newspaper, Internet shoppers could be doing more harm to the environment than good. That’s because of a two fold effect Internet shopping has had. …
This weekend sees the Tour de France start in London. It will be the biggest sporting event in the capital before the 2012 Olympics with nearly 200 competitors and tens of thousands of spectators expected. But the Tour takes place amid continued rumblings about drug doping of some participants in …
Mobile phone users are split between those who use text messaging (SMS) and those who find it too fiddly. Similarly, online, people are split between those who love email and those who prefer instant messaging services. Increasingly, younger people appear to prefer the speed of SMS and instant messaging over …
Wherever you look for information on marketing your business online you’ll find advice suggesting that you should target a specific sector. One report out this week shows that it is women you should be aiming at. Another study points you towards so-called “silver surfers”. Yet another report suggests it’s teenagers …
Business people spend millions – no billions – on advertising and promotions each year. For years though, no-one has been sure of the true impact of the advertising. For instance, someone who advertises on TV has no real way of measuring its impact on sales. There is that famous line …
Owners of online businesses are spending more cash on “Search Engine Optimization” (SEO) than ever. Indeed, a search for the term will find you nearly 10m pages indexed on Google, indicating what a big topic this subject has become. You can buy several programs and services which help you optimize …