Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
Charles Dickens would have loved the Internet
Charles Dickens was born 200 years ahead of his time. Today the world celebrates his birth back in 1812 when the notion of the World Wide Web would have been science fiction. But had Dickens been around today there is little doubt he would have loved the Internet, would have …
Social media is more problematic than cigarettes or alcohol
Social media can lead to significant urges to use it and new research says these can be more significant than the desire to smoke or drink. The urge to use media of all kinds is a real problem it seems.
Twitter users prefer information to being social
Twitter is a great social network – after all, you can have quick conversations with people, sharing your thoughts about a TV programme “live”, or commenting on a soccer player’s mishaps on the field with other Tweeters in the stadium. You can even tell people you are eating a cheese …
Don’t be too honest on Facebook
Facebook users are nothing if not honest. Several studies have shown that we are frequently more truthful online than we are in the flesh. Want to know the “real person” you meet? Take a look at what they say on Facebook and other social networks and you’ll glimpse parts of …
Profile pictures online should be baby-faced
What is the first thing you look at when you land on someone’s social network profile page? When you look at an “About Us” web page, where do your eyes go? If you are like the bulk of Internet users you will focus your attention on the eyes of the …
Princess Diana and Bin Laden are both alive and well…! Really?
Princess Diana shares something with Osama Bin Laden apparently – like him, she is alive…! Trust me, it must be true because several people believe it and say so online. Yes, they are conspiracy theorists, admittedly. But there are plenty of people chatting away on the Internet who suggest, for …
Stephen Hester cannot help it – you should blame his Mum and Dad
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost …
Your Internet Marketing Could Be Boosted With A Cardboard Box
Internet marketers are nothing if not creative. There hardly seems to be a day that goes by without some new idea from an Internet Marketing brainbox. And each time you think there can’t be any new ideas to market your business online, along comes another creative thinker who has developed …
Twitter can manipulate your behaviour
Twitter is not necessarily doing what you think it does. Rather than being the place where you send out short messages to your friends and colleagues it may be the place where your behaviour is manipulated by software. Researchers in Boston, USA, have discovered that “Twitter bots” can change our …
Do not ignore your website visitors
Hello, how are you? Hope you are well and that you have had a good day so far. Now, tell me, isn’t it nice to be asked, to be recognised, to be noticed? I am writing this from the Rudding Park Hotel, near Harrogate, where I am speaking tomorrow morning. …
Online success could be boosted by crossword puzzles
Internet business success depends upon website owners being open to new ideas and change. However, many people have fixed ideas and find they are not easily swayed by new online features. Research shows that simple things like crossword puzzles can increase your openness to new ideas and therefore improve your ability to undertake new internet business ideas and suggestions.
Increase search accuracy by using longer words
Search engines can only present the right results for users if they do not use ambiguous words. Using longer words increases search accuracy.
How to increase sales by displaying prices properly
How you display your sales price has an impact on the chances of someone buying. This is particularly important in package deals where people try to work out individual prices.