Internet Psychologist
BlueCava (http://www.bluecava.com), the leading provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, today announced the latest version of its device identification platform. The new release provides an immediate solution for companies doing business in the European Union affected by the EU’s …
Leading specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a …
PR professionals are increasingly aiming to reach beyond their traditional audience in the media, interacting directly with consumers and businesses through social networks. The traditional press release can’t always provide the detailed information – or entertainment – that consumers demand and many PRs are turning to video press releases to …
Despite the economic turmoil, latest benchmark figures show that email marketing is still a valuable marketing tool and is providing great results for UK businesses. The 2012 UK Email Marketing Benchmark Report from Sign-Up.to shows an increase in average email open rates from 18.21% to 18.35% in the last 12 …
Small business owners in the UK understand the benefits of online PR and marketing but are “too slow to realise their enormous benefits,” according to a recent survey from Malvern-based agency Williams PR [http://www.williamspr.co.uk ]. The survey, conducted this week, polled 1,000 small and medium-sized businesses (SMBs) in the UK …
Brands who have implemented a social media strategy into their integrated consumer outreach programmes but have been unable to effectively evaluate the success of their campaigns to the point of sales conversions, need now look no further than ExactView – the latest technological advancement by leading provider of real-time performance …
As soon as a website is launched, it has millions of competitors. If a business wants to be successful online, it is necessary to conduct a great deal of advertising to create online presence. To prevent small businesses with limited marketing budgets from getting lost in the masses, 1&1 Internet …
Sage Pay, the UK’s leading independent payment processor has today announced an overhaul of its merchant services package for new customers signing up to their payment gateway. High set-up costs and lengthy approval processes can make acquiring a merchant account one of the most painful parts of setting up an …
Facebook ad spend has increased 25 percent during the third quarter of 2011, according to research by performance marketing company, Efficient Frontier. The cost of advertising on Facebook has also increased, with cost-per-clicks up by 54 percent in Q3 over Q2. Search spend has increased by 16 percent year-on-year in …
Hardly a week goes by without the industry discussing whether the future is social, with Facebook set to be leading the way. With more than 750 million active users, Facebook’s population exceeds that of the European Union*, making the Facebook platform increasingly attractive as an enterprising marketplace. With the recent …
New Research Data Suggests non-English Speaking Internet Users Deserve More Attention From Brands Brands are failing to capitalise on the vast spending power of non-English language Internet consumers, according to digital media company, Populis, which today released new research data on worldwide Internet use and the size and potential of …
Fasthosts Internet Ltd, a leading web hosting provider, has warned UK businesses not to spam their customers with unsolicited newsletters and marketing emails. Over the past year, the company has seen an 88 per cent rise in the number of spam reports it has received, most commonly where consumers have …
Main Street ROI announced it has released a new free report — “The Business Owner’s Guide to Hiring a Search Engine Optimization (SEO) Company.” The new 7-page downloadable PDF report is designed to help small business owners make an intelligent, informed decision about hiring an SEO firm. Every day, more …
Emailvision, the world leader in software as a service (SaaS) for email marketing, announces the launch of Campaign Commander Email and Mobile Edition 7.5. The latest version of Emailvision’s flagship product introduces significant new product capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and …
With new web sites popping up every day and the resulting competition it is becoming more and more difficult to get to the top of the search engines and stay there. To be successful Internet marketers need to utilize a wide range of Internet marketing strategies. An effective Internet marketing …