Internet Psychologist
British businesses struggle in quest for “holy grail of single customer view”, as the number of brand touch-points on a customer’s journey continue to grow. More than two-thirds (69%) of UK businesses are just beginning to develop a multi-channel customer experience strategy, despite the increasing number of online and offline …
By David Wood Howard Email is best known by most as an instant communication tool, email is becoming the most used form of communication within many large companies. Email can be a very powerful tool and a very good method to increase sales and brand awareness, although email marketing campaigns …
On Thursday, November 18 at 1 PM EST, Search Marketing Now presents “Real-Time Marketing on the Socially Connected Web: Connecting with Customers when it Counts,” a free webcast featuring Rob Garner, senior strategy director at iCrossing and columnist for “The Search Insider” at MediaPost. This webcast is free and registration …
Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that …
A little over a month after the launch of SiteJazzer, Harbinger Knowledge Products announced a series of enhancements to the online software service. SiteJazzer is an online software service that enables web marketers and ad agencies to quickly and inexpensively create exciting web elements to jazz up their websites. It …
The findings of a survey by document management software company, Version One (www.versionone.co.uk), highlight that 86% of senior IT professionals are still reliant on paper records with over half of these (51%) stating that they are VERY reliant. Just 1% of respondents state that they “hardly ever” have to rely …
Author: Coolblogger Preheaders are a powerful marketing tool. They can influence your email marketing campaigns, as they increase your click through rates, which is every email marketer’s main goal. With some understanding, creativity, and ingenuity, you just may find yourself using them in your next email campaign. What is an …
Author: Jason With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. It’s simple. People want to read good content, and with good content comes ad revenue. Well, maybe it’s not that easy… We’ve finally unleashed the secrets of …
Small businesses should be benefiting from online bookkeeping. Surrey based Silverlining Accounting Ltd are offering a one year’s free subscription to an online bookkeeping and accounting system for businesses that sign up with them for accountancy and tax services by 15th December. ‘The offer is intended to alert businesses to …
Prime Minister David Cameron must be rather upset with his own security services. It seems they informed President Barack Obama within five minutes of discovering a suspect package at East Midlands airport, yet they took 11 hours to let Mr Cameron know. Apparently, “Whitehall sources” have said that “lessons can …
Thames Water can stop leaks it seems, but is unable to run email properly Customers of Thames Water must be gasping at the stupidity of the company. They have admitted an “email error” which allowed 4,000 emails they were sent to go unnoticed for seven years…! The mind boggles. How …
By Herman Drost Social marketing is a powerful way to generate traffic and build a large list of potential customers. Millions of people use Facebook, Twitter, Blogging and RSS feeds to communicate with each other. If you combine social media websites with autoresponders you’ll not only expand your audience but …
Martin Broughton, the Chairman of British Airways, has stirred up controversy by suggesting that some of the security checks we go through at an airport are unnecessary. He has a point. I asked an airport security officer recently why I needed to take my laptop out of my bag. After …
Advertisers’ spend on paid search rose in the UK for the third quarter in a row, according to research from leading performance marketing company, Efficient Frontier. The company’s Q3 2010 Digital Marketing Performance Report shows a six percent growth in Q3 this year over Q2; and also six percent growth …
Have you noticed that whenever there is some political news on the TV, certain politicians always have something to say? It doesn’t seem to matter what the story is about, up pops the “same old face” to comment on the issue. In the media world these individuals are known as …