You need the online competition to fail

We learn more from the mistakes of our competitors than their successes Liverpool football fans are gob-smacked, no doubt, by the latest goings-on in the trans-Atlantic tussle for the club they love. In years to come, it will probably be a case study on MBA courses across the globe. But …

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Freelancers are more productive – research says

Research by the Brookson Enterprise Freelance Fair has identified that {{productivity is the key benefit of freelance workers in the creative, digital, media and marketing sector with 83% agreement}}. Interestingly, freelancers were regarded as a better cost solution than full time staff only 60% of the time. However, the real …

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5 Ways to Connect With Your Twitter Audience

By Darren Olander Twitter is a great way to get more traffic and connect with your niche but only if you use it correctly. A lot of marketers jump on the Twitter bandwagon without having a plan in mind. You can burn a lot of bridges and lose a lot …

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Business bosses fail to grasp social media

Don’t tell your boss at work, but almost certainly he or she is living in the past, unable to grasp the modern world. They want it to be “like it used to be” and mutter things like “it was never like this in my day”. They thump their fist on …

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Landing Page Success Summit: The Web’s Largest Online Optimization and Conversion Conference November 2010

The Web’s first and largest online conversion conference–Landing Page Success Summit–is a brand new live web conference designed to help Marketers increase their online profits with the #1 conversion strategy, customized landing pages. The Conversion Experts will teach Marketers conversion techniques and web page optimization tactics proven to increase search …

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Are You Offering Freebies the Right Way?

By Stephanie Foster One way to get attention to your home business is to offer freebies. Or so they say. Freebies certainly get people’s attention, but are they doing what you want them to? Only if you’re offering them in the right way. Offer the wrong ones and you get …

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Three reasons why you should not have a social media manager

We prefer the real thing to a fake…! At lunchtime today the weekly spectacle of verbal jousting takes place at Prime Minister’s Questions. David Cameron will square up to the new Labour Party Leader, Ed Miliband. Who’s your money on to make the first joke, or get the deepest dig? …

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Conference Hound Announces Content Distribution Via Industry-Based Conference Widget

Conference Hound, the San Francisco-based vertical search engine and business tool for conferences, trade shows and convention attendees has released a widget that allows publishers and bloggers the ability to place industry specific conference listings on their websites. “The release of this widget is a major step forward in distributing …

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Write every day if you want to succeed online

Agony Aunt Claire Rayner passed away yesterday marking the end of an era. I met Claire several times and worked with her on a number of occasions. I remember her warmth, her sense of fun and the encouragement and support she gave to young writers. I asked her once what …

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Small business owners let down by lack of holiday Wi-Fi

74% of small business owners want Internet access while on holiday, with the majority favouring Wi-Fi, and yet only 58% of UK hotels and B&Bs offer it. One in three business owners who went away this summer were dissatisfied with the Internet access provided. These are the findings of a …

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Best Practice In Social Media By IFAs And Providers To Be Recognised With New Awards

IFA and Financial Planners’ Social Networking site IFA Life announced three awards today which will be presented at the Social Media in Financial Services Conference on November 4th  2010. As Social Media becomes a mainstream networking, marketing and communication tool within Financial Services, IFA Life is recognising those who exhibit …

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Forget money to become richer online

Simon Cowell – does he worry about money?Picture courtesy: Wiki Edit Jonny There are two things we know about X-Factor judge Simon Cowell for sure: one is he is very rich, two, he knows loads of people in the entertainment industry. From a business perspective it is interesting to think …

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