Focus your website on who writes it not the content itself
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
Complexity of audiences is the biggest challenge facing communications teams
An integrated communications strategy is seen as the key to dealing with complex audiences
A Guide to Consumer Relationships with Pinterest
Infographic showing consumer behaviour on Pinterest
England needs LESS football talent to win World Cup
World Cup teams packed with talent could be less successful than others. The same is true for your business website development team.
BBC Berkshire
Just been interviewed on BBC Berkshire by Tony Blackburn about the psychology of complaining about online purchases.
Coosto Launches Social Media Search Engine
Coosto, the social media monitoring and engagement software supplier from Eindhoven, the Netherlands, has introduced its new free tool, Coosto Open, in perfect time for the 2014 World Cup
London Cabbies Show Poor Internet Knowledge
London Cabbies are protesting about Uber – but this was an entirely predictable service that should have been foreseen.
Cloud Computing Landscape Shaped by the Rise of Mobile Workers
New analysis from Frost & Sullivan finds that nearly 6 out of 10 cloud users (57 percent) are identified as ‘cloud reliant’
Official Google statement: links mean rankings, rankings mean visitors
fter Google’s recent algorithm updates, some webmasters started to believe that links did not matter anymore for Google. Nothing could be further from the truth
Selfies create the wrong impression about you
Online photos can give people the wrong impression about you. They need to meet you face to face.
Improving Global Knowledge is Main Driver for Enterprise Social Networking
In BrightStarr’s recent survey 93% of respondents included ‘Improved knowledge transfer between geographically disparate employees’ and ‘Increase knowledge transfer within the organisation’ as the primary drivers for the technology
Brand Quarterly
My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.