Yet more evidence that you should not focus on internet success

Sir Isaac NewtonOnly last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from Taiwan have just published the results of a fascinating study on how to improve interest and success in studying science. The research shows that when students were told about the struggles and hard work it took for the likes of Newton to succeed they actually became more interested in science generally. Not only that, but in the group of students who were taught about the difficulties Newton faced, their success in science tests were improved. Even students normally disinterested in science, who traditionally performed badly in science exams, became more interested and improved their test scores as a result.

Normally, students of science are taught about the successes of famous scientists – but rarely hear about their failures and their struggles to achieve. This study suggests that by focusing on the positive, students are less motivated and remember less about what they have studied, compared with when they focus on the negatives.

Online you can find countless examples of “how to achieve Internet success”, all of which tell us about the person who used to live in a trailer park but is now a multimillionaire running an empire from the private beach beside their island retreat. All positive stuff – but what they don’t tell you is the string of failed websites, the chaos that preceded the luxury and the struggle they had. This new research suggests that if we read about the struggles, difficulties and failures we would be more motivated to succeed ourselves.

So rather than seeking case histories of online success, what you should really be reading about are the failures, the problems and struggles. Don’t go reading books on how Facebook succeed, instead read books on why the likes of Boo.com failed.

This is a theme I shall be picking up in my newsletter on Saturday – you can make sure you receive that using the box below, or by visiting my newsletter page.

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Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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Graham Jones

1 thought on “Yet more evidence that you should not focus on internet success

  1. It is proven that just 'visualising success' by itself doesn't actually help to bring about success.
     What I think  is happening when we look at 'failures'  is that by looking at the challenges other people have faced, we anticipate dealing with similar challenges ourselves and plan strategies to deal with them, should they also happen to us.

     This equips us to increase the odds of being successful. Recent research in testing methods to help sales people to be more motivated and successful have shown that this does really work and results in more people hitting target.

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