Power of personalisation appears to be a myth
Personalisation makes almost no difference to whether or not your marketing succeeds. New study findings.
Search Results for: personalisation
What Consumers Want in 2015: Multi-screen Experiences, Personalisation and Social Shopping
DigitasLBi’s 2015 Connected Commerce study urges retailers to personalise the shopping experience in order to boost sales
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Mass Marketing or Personalisation?
Mass Marketing or Personalisation? Check out this infographic to find out.
Your visitors want a deeply personalised website just for them
A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
Has the “smart content” bug bitten you yet?
The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions when I silently …
Customer Experience and Mobile Optimisation are Most Important Priorities for E-commerce in 2016, According to Survey of Leading UK Retailers
Omnichannel and personalisation lag in priority as attendees of SLI Connect London focus on experience and revenue
Have you forgotten the email marketing basics?
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Mixing up your Marketing: How to Effectively Combine Print and Digital
If there’s one thing that the digital revolution has taught us, it’s that the secret to success is often found by connecting the dots between different marketing platforms.
Move Over Millennials – The ‘Generation of Things’ Has Arrived
Nationwide survey of 13-17 year olds reveals digital skills and aspirations of UK teens create new challenges for Government and Plc.
America leads the way on email marketing
Study shows that American firms use email marketing more effectively than those in Europe
The future of ecommerce
What does the future hold for online retailers? Where can they go from here and what are the shopping public expecting?
Leading child psychologist urges parents to understand and embrace mobile technology
Look for technology that allows personalisation – children benefit when learning and play is targeted to them and they feel that they have control over aspects of it
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
Email marketing should be even more personal
Personalisation of email marketing doesn’t go far enough. To gain more engagement you need to make it even more personal and individual.