External Contributor
Can your website visitors trust you? 4 things that you can do
Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won’t get many sales no matter how many visitors your website has. There are four things that you should do to show your website visitors that your company can …
How to Fall in Love with your Marketing for Valentine’s Day 2012
By Sookie Shuen Valentine’s Day 2012. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? Make the most of the year’s most romantic day to reconsider your own marketing approach – and look …
Can you take the risk? How Google detects paid links
Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk. …
BBC Radio Scotland
Just been on the MacAuley and Co programme on BBC Radio Scotland talking about the benefits of blogging if you are a teenager.
The tao of SEO: how to find the perfect balance
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It’s the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between …
LinkedIn experts help you build a powerful presence
LinkedIn experts provide advice on how to use this business social network effectively.
How to Master Facebook Marketing in 10 Days
In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages Understand Facebook best practices Speak Facebook-ese Create custom Welcome Pages Create a content calendar Understand EdgeRank and the art of engagement Put on a show Create a contest Run a …
Killer Marketing Content
This download comes courtesy of the good folks at HubSpot. It helps you learn how to create relevant, remarkable content to generate more leads for your business. It provides a step-by-step approach to help you handle the demands of constant content creation. In this 38-page guide, you will learn: How …
Different keywords require different SEO tactics
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. 1. On-page optimization has a higher impact for long keywords The relative value of on-page web …