Social networking is not a marketing diversion

Hands up if you are using social networking in some way in your business. Mmm…not as many of you as we thought. In fact, it’s hardly any of you. In spite of all the brouhaha over Google Buzz, the fascination with Twitter and the constant media knocking of Facebook, the …

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Business blogs could learn from mobile world

Business blogs depend on an army of people who are tapping away into their keyboards each day in the hope that someone will read their ramblings; much of what is typed is ignored and never gets read beyond a mere handful of loyal fans. Yet these hapless bloggers carry on …

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Top 25 Social Media Tips

Author: Rutland It’s only been less than a decade, but social media has changed the way we do marketing. In our fast-paced industry ideas are thought of, tried out, and either vetted or discarded, all within a matter of days. With all the flurry that’s happening, it sometimes gets a …

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Three steps to selling more online

Online shoppers do not base their buying decisions on single factors, such as price or whether or not they like your web design. Instead, much research is showing that buyers are using what might be called an “holistic” approach. In other words they are taking into account a range of …

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Study of political bloggers proves businesses should blog

Political bloggers are a happy bunch of people. At long last the Internet gives them a means of venting their spleen. Beforehand, they could only moan to their mates down the pub. Now, thanks to blogging software, they can get their ideas to a wider audience. Some, like Guido Fawkes, …

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Google Buzz will be a failure

In a blaze of headlines Google has launched Buzz, its much-hyped “status” application. Let us set aside, for the moment, that Yahoo also has a service called Buzz and consider what the Google service is all about. It is no more than an “integrator”. And it is only doing that …

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Happy online customers are more likely to help your business

Customers can either help you or hinder you. They can, for instance, let other people know about how wonderful you are, merely because they want to do that. On the other hand they can write negative reviews or blog posts saying how appalling your customer service has become. Clearly you …

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Three types of people who should give up Twitter

Throughout the world there are people sitting right at this moment, scratching their heads and wondering “Should I use Twitter?”. Every day people ponder over joining up with Twitter; yet each day people stop using Twitter as well. There is a never ending revolving door of people joining and then …

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Web browser compatibility testing will boost your reputation

By Graham Jones Web browser compatibility testing sounds rather technical and confusing – something you ought to let your web developer deal with. The problem is that if your website is not compatible with the plethora of browsers available, it will affect your business reputation. Indeed, before you know it …

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In Polish newspaper tomorrow

Just been interviewed by “The Republic” newspaper in Poland for an article which will appear in tomorrow’s edition about why people are so willing to give out personal details online.