Digital Business Psychologist
Graham JonesThousands of visitors went to the annual Berkshire Show today. It was packed with people – many of whom were spending money at the 600 shops or the hundreds of exhibition stands. Equally, thousands of people bought food and drink to keep them fuelled for the miles of walking they …
Customers of the Northern Rock bank in the UK are being urged to calm down. Yesterday the nation was swept with mass panic as customers flocked to the bank’s branches to withdraw their savings. Queues were seen stretching round the block and branches had to remain open until late at …
Readers of articles on social networking will find that the advice tends to be polarised. Either we are told that social networking is fabulous, marvellous, and essential to improving our daily lives. Or we read that social networks are full of weirdos, ne’er do-wells and other social misfits. Take today, …
Pensioners David and Jean Davidson have been living in a Travelodge in the UK for the past 22 years. They went to a Travelodge back in 1985 and liked it so much, they have never left. Amazing. However, consider this – it only costs them £90 a week and that …
Every day, hundreds of people set up their online business sure in the knowledge that making money online is straightforward. They read tales of people making millions within a week. They get CD packages explaining how to “make money while you sleep”. And they download dozens of PDF ebooks at …
Bloggers often try to make money out of their blogs. Some are successful, few are. The reason is that most bloggers trying to make money from their blogs are attempting to cash in directly – selling things “off the page”. As any competent advertiser will tell you, few people actually …
Your web site is a publication. Every business web site is a publication – even the giant catalogues that are Google or Amazon are publications. Several years ago I did some consultancy work with a giant international chemical company. We analysed what kind of business they were in and guess …
When you look something up online, do you always believe it? Sometimes, just sometimes, do you question what you read? Perhaps searching again to find out if another site says much the same thing? The trouble is, in the online world what is written isn’t always checked before it is …
Market researchers are telling us that online shopping has all but peaked. Apparently, these “experts” tell us that the growth in Internet retail is set for a serious slow down. Indeed, one of the market analysts says, “most of the people who are ever going to be buying online are …
Two year old children are more socially aware and adept than adult apes. That’s the conclusion of new research that has for the first time compared apes and human children on the same social task. The study shows that we are much more social than our biological cousins, who are …
Your friends on social networks are hypocrites. Bit of a shock that isn’t it? After all they are your friends and you trust them. However, new research on “moral hypocrisy” suggests they might not be exactly as they seem. The study used a traditional technique of allowing a individuals to …
What an amazing bunch of people Internet marketers are. You would think that businesses who use the Internet to market their products would be using a whole host of online resources. But you would be wrong. Shocked and amazed – that’s what you will be when you take a look …
Readers of your business blog don’t come along just to find out your latest news. No, according to research from the market research company Synovate, most people read blogs for the opinions they carry, not for their news value. The study was really looking at how much value people placed …
You are a special kind of person. No, I’m not just being nice to you, though I don’t want to be nasty. Actually, the fact that you are reading this article about Internet business means you are interested in the whole notion of online business activities. Well guess what, new …
Researchers at IBM have managed to crack a conundrum which means microchips could dramatically fall in size. They are predicting that data could be stored at the atomic level, meaning processors could fall to the size of a particle of dust. Not only does this mean you could store the …