Three steps to selling more online

Online shoppers do not base their buying decisions on single factors, such as price or whether or not they like your web design. Instead, much research is showing that buyers are using what might be called an “holistic” approach. In other words they are taking into account a range of …

Read More

Study of political bloggers proves businesses should blog

Political bloggers are a happy bunch of people. At long last the Internet gives them a means of venting their spleen. Beforehand, they could only moan to their mates down the pub. Now, thanks to blogging software, they can get their ideas to a wider audience. Some, like Guido Fawkes, …

Read More

blank

Google Buzz will be a failure

In a blaze of headlines Google has launched Buzz, its much-hyped “status” application. Let us set aside, for the moment, that Yahoo also has a service called Buzz and consider what the Google service is all about. It is no more than an “integrator”. And it is only doing that …

Read More

blank

Happy online customers are more likely to help your business

Customers can either help you or hinder you. They can, for instance, let other people know about how wonderful you are, merely because they want to do that. On the other hand they can write negative reviews or blog posts saying how appalling your customer service has become. Clearly you …

Read More

blank

Three types of people who should give up Twitter

Throughout the world there are people sitting right at this moment, scratching their heads and wondering “Should I use Twitter?”. Every day people ponder over joining up with Twitter; yet each day people stop using Twitter as well. There is a never ending revolving door of people joining and then …

Read More

blank

Web browser compatibility testing will boost your reputation

By Graham Jones Web browser compatibility testing sounds rather technical and confusing – something you ought to let your web developer deal with. The problem is that if your website is not compatible with the plethora of browsers available, it will affect your business reputation. Indeed, before you know it …

Read More

In Polish newspaper tomorrow

Just been interviewed by “The Republic” newspaper in Poland for an article which will appear in tomorrow’s edition about why people are so willing to give out personal details online.

blank

Teens give up blogging? No, they don’t

Teenagers are losing interest in blogging, according to the Pew Internet & American Life Project. Media coverage of the report – released yesterday – suggests that teens are more interested in short items, such as texting, status updates and so on. However, like much of the discussion about blogging we …

Read More

Make people want to buy from you

Making people buy from you online is harder to achieve than selling off line. When selling online it is often harder to find and engage objections, there’s no body language to pick up on and customer feedback sometimes doesn’t get through on time. Here are couple of tips to make …

Read More

TweetDeck is out-dated; long live HootSuite

TweetDeck is the undisputed “king” of the various Twitter client programs that are currently available. But there are several reasons why it needs replacing. The program has outlived its usefulness and when compared with HootSuite it simply does not stack up. TweetDeck is low on features Take a look at …

Read More