Internet Psychologist
Graham Jones This week I was running a masterclass when I asked what I thought was an easy question. I simply said, “What, exactly, are you hoping to achieve with each item of content on your website?” There was a pause, some puzzled looks and then a mumbled, “What do you mean?” …
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
This week saw a surprising announcement. The person who told the world back in 2003 that we needed to have complex passwords that we changed every 90 days has admitted he was wrong. Security expert Bill Burr now says he was barking up the wrong tree. He is not alone. …
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
Yesterday saw the start of the World Athletics Championships at the Olympic Stadium in London. Leading athletes like Sir Mo Farah and Usain Bolt have been amongst the participants. And like all top sports people, they will have prepared for months for this event. Part of their preparation will have …
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
There might not be a connection between these two things, but productivity in the UK is lower than most other top economies, AND the UK is the part of the world with one of the greatest amounts of Internet activity per head. Indeed, since we have started using the Internet …
No doubt you have visited a website where there is a three-panel pricing grid, like the one above. You find them, for instance, on web hosting company sites where the firm offers three levels of service, each with different features. You can also find these price panels on membership sites …
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
There are two types of social media these days. One is actually “social”, which is Facebook. It is where people chat to each other and be social. Usage statistics show that the amount of social activity happening on Facebook dwarfs what is going on with all the other supposedly “social …
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
You probably think this is a strange question to ask, given that I am doing so in my weekly newsletter…! However, two things have happened in the past week that has meant the whole notion of newsletters is being questioned. The first thing that made people question email newsletters is …
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
This week the iPhone turned ten years old. When it was launched, it was nothing compared with today’s devices. At the time the iPhone was first introduced, leading experts and industry leaders all rounded on Apple saying they had invented something that wasn’t necessary and which had no future. Even …
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.