The psychology of social media – Social Media Warriors Podcast
In this wide-ranging interview, Philip Calvert, the presenter of the “Social Media Warriors” podcast, looks at web psychology with Graham Jones, Internet Psychologist
Graham Jones
Companies need to blog more than ever before
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
Daily Record
Interviewed about the 25th anniversary of the text message
Why your website must look like your visitors
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Should you sack your web designer?
This week I was at a conference where I was spending the day “in surgery”. The idea was that I would have a series of 15-minute appointments throughout the day. People booked an appointment with me to talk about their web presence and to help me “diagnose” their issues and …
Mobile is not as important as we think
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Are you digitally literate?
The other day I was running a masterclass for a client who had asked me to help their younger staff understand the boundary between the professional and personal use of social media. The people attending were all recent graduates and were about 23 years old, on average. They had all …
Can you rely on “the cloud”?
This week presented me with a problem I was not expecting. A month ago I wrote an article for a client while I was in a hotel, away at an event. I stored it on Google Drive and sent my client the link to the file. A day or so …
Has digital delivery had its day?
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Google or Facebook for the best web traffic?
Probably the most popular question I get asked is “how do I get more traffic to my website?” It is, of course, the wrong question. The real question that people are asking is “how do I get more of the right kind of traffic of people that are going to …
Are you close to your competition?
On the way into Reading from my house, there has been an Aldi supermarket trading happily for several years. It has been on its own on the edge of a housing estate and apparently doing well. Several months ago, however, the wasteland next to it started to be developed. A …
Have you got a meeting app?
The chances are you attend business meetings most weeks, if not most days. You also know the problem, don’t you? Most of those meetings that you visit are time-wasters. You probably sit there frustrated that someone is droning on about something inconsequential. You might even get bored and check your …
How much should a website cost?
Twice this week I have been asked the same question: what should I pay for a website? Twice this week I have given the same answer: that’s the wrong question…! The reason it is the wrong question is that it is treating the website as though it were a “one-off” …
Can you predict the future?
The other day I was lecturing at the University of Buckingham on the potential for new technology to disrupt business. The students are studying for a degree in entrepreneurship, and they are all running “live” companies as part of their studies. They were keen to discover how they could predict …
Do you really need 280 characters?
This week Twitter decided to roll out an experiment in which certain people (I’m not one of them) were provided with the opportunity to write Tweets that are twice as long as normal. The company has increased the maximum length of a Tweet from 140 characters to 280. To understand …