Internet Psychologist
Graham Jones Next week I am off to the NEC in Birmingham to the “Internet Retailing Expo” where there are over 300 exhibitors and more than 100 speakers. Around 5,000 people attend the two-day event meaning there are a lot of Internet folk interested in seeing things in the “real world”. You …
It’s another week of coincidence. On Sunday evening, I was sent an email from Australia asking if I was interested in a “Guest Post” on my website about “cold calling”. Then, on Monday I had a request from the UK on my “newsletter question” page asking me about the same …
Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.
This week I am dealing with an issue that was raised on my newsletter question page, where you can ask your questions too…! I thought that the question was from someone who was psychic…! That’s because I was being asked on how best to set up a series of emails that would …
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Email overload is a significant problem affecting every office worker. Half the working day is now spent on email thanks to the overload. Each of us having to cope with more than 300 emails per day. Here are five ways you can cope with email overload and avoid the associated stress and frustration. Using these five methods can significantly reduce the time it takes to handle email.
Yesterday I was involved in a fictitious exercise for a client where one of the company’s teams was being put through its paces in a realistic scenario. The idea was to stress-test their system and to see if their existing procedures were robust enough. During the four-hour exercise, messages were …
The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a salesperson’s job to ensure they …
The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I leave it to you …
In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a …
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?
Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as …
If you can create a consumer subculture for what you sell, then you are on to a surefire winner