Internet Psychologist
Graham Jones Yesterday I was involved in a fictitious exercise for a client where one of the company’s teams was being put through its paces in a realistic scenario. The idea was to stress-test their system and to see if their existing procedures were robust enough. During the four-hour exercise, messages were …
The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a salesperson’s job to ensure they …
The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I leave it to you …
In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a …
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?
Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as …
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference …
Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.
Interviewed for a feature in the Daily Express about the choice of colours for buying cars
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
On Thursday, Facebook announced a significant change in the way it presents material to users. In a press release from the company and a status update from CEO, Mark Zuckerberg, Facebook let it be known that 2018 was going to be a year of significant change for the social network. …
Online conference calls and webinars could be reducing productivity, rather than raising it. People often end up meeting face-to-face to repeat those calls.