Internet Psychologist
There used to be a time when professional public relations consisted of typing up a news release and placing it into a fax machine. One can remember taking dozens of news releases packed neatly into elegant, clean white envelopes addressed to AP, Reuters and UPI and dropping them off at …
The availability of mobile functionality in brand websites is essential in a digital era where browsing trends and methods are moving towards portability according to Reality Digital, the leading provider of white label social network (http://www.realitydigital.com/white-label-social-network.html) software for brands and businesses. With a large number of users now browsing the …
MMC Learning has launched the Diploma in Digital Marketing qualification accredited by the CAM Foundation and Awarded by the Chartered Institute of Marketing. The course is delivered through a unique, flexible study, video e-learning package designed for working professionals. Business professionals are now taking the Diploma in Digital Marketing course …
On the heels of record breaking attendance at Search Engine Strategies (SES) Chicago, SES announced today that registration is now open for SES New York (http://www.searchenginestrategies.com/newyork/?utm_source=prweb) to be held March 22-26, 2010 at the Hilton New York. The conference and expo will consist of multiple keynotes and more than 70 …
Digital brand experiences do create new customers, according to the just-released FEED: The Razorfish Digital Brand Experience Report (http://feed.razorfish.com). Fully 64% of consumers surveyed made their first purchase from a brand because of a digital experience – either with a website, microsite, mobile coupon or email. Razorfish (http://www.razorfish.com) surveyed 1,000 …
With millions of orders being placed online throughout the festive season, can you really afford to have customers dropping off at your checkout this Christmas? PostCoder Web SOAP from Allies Computing is a web service which allows you to add address lookup from just a Postcode seamlessly into your online …
Millions of British shoppers are at risk of falling for fake reviews online, suggests a recent YouGov survey, commissioned by shopping advice site, Reevoo.com. 77 per cent of online shoppers use reviews and ratings* when purchasing, yet more than 40 per cent (41%) are unaware that some reviews online may …
Many of the leading ecommerce small business owners will gather in Las Vegas, Nevada for the 12th eCommerce Summit (http://www.ecommerce-summit.com) on April 13-15, 2010. The world-class educational event will again be hosted by the eCommerce Merchants Trade Association (http://www.ecommercemerchants.org) and the Professional eBay Sellers Alliance (http://www.gopesa.org). “Pivotal Payments is proud …
Two key factors are causing what were once tried and true marketing methods to quickly lose their effectiveness. One factor is that people are becoming more spend-wise and less prone to hyped marketing strategies. They are seeking a more authentic message that answers a real need. The other factor is …
Research released today reveals 53% of British online adults say that they are now conducting more transactions online than they did in the past due to the current economic climate, with the ability to compare products and prices cited by 74% of these as the main reason. However, the 2009 …
PRWeb, the online news distribution service (http://www.prweb.com/) of Vocus (NASDAQ: VOCS) today announced the results of a non-scientific survey. Out of the 1,817 respondents, 94 percent see value in including video with news releases but only 12 percent have ever included video in news releases they’ve distributed. “The disparity between …
Following presentations to 1,000 IFAs over a three week period in September 2009, IFA Life has discovered that whilst almost all IFAs believe that marketing is important to their business, only 5% have a formal marketing plan. And whilst the majority of IFAs now accept that the Internet is becoming …
Master Google, a leading company in Google SEO (http://www.mastergoogle.com/), has added a new service to two of its most popular packages. Mastergoogle.com now submits content to many media sources Google News pulls content from. This addition will enhance the Web site popularity of Mastergoogle.com’s clients and help increase their rankings …
Marketing Pilgrim (http://www.marketingpilgrim.com/), which provides breaking news and in-depth analysis of Internet marketing and online advertising trends, names SEO Zombie (http://seozombie.com/) blogger Justin Briggs as the winner of its 2009 Search Engine Marketing Scholarship for his article on SEO-friendly web design. Briggs’ winning article, “9 SEO Tips for Attractive Search …
WordStream, Inc., today launched The Free Keyword Tool by WordStream (http://www.wordstream.com/keywords/) for pay-per-click (PPC) advertising and search engine optimization (SEO) programs. Beta testers of WordStream’s new keyword tool say it is more comprehensive and accurate than paid subscription versions of Keyword Discovery and Wordtracker. Larry Kim, WordStream Founder and VP …