Confused.com becomes first ever brand to use YouTube Slam
Confused.com has become the first ever brand to use YouTube Slam in its latest social media competition.
Social Media News
How social networks have effected our social lives and relationships today
As part of uberlife’s Real Champions interview series, Shirky shared his views on the role that online social networks have played in mobilizing groups offline
Using Pinterest as a Nonprofit Fundraising Engine
SocialRaise’s Kevin LaManna provides 7 tips on how nonprofits can use Pinterest to aid in a holistic fundraising campaign across the web.
Only 10% of UK businesses measure social media ROI
Only one in ten UK businesses effectively measures the ROI of their social media outreach, in spite of the fact that more than half have increased their investment in social media over the last twelve months
Confused.com launches Facebook app that burgles houses
Confused.com has launched a Facebook video app called ‘House of Horrors’ in order to raise awareness of the importance of home insurance
One in four Pinterest users buy things online
Pinterest users buy things – a quarter of them click on images and then proceed to purchase, says this new study
Facebook advertising costs rise dramatically
Facebook’s average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report
Most purchasing decisions in Facebook influenced by brand experience
The recent results of the social media influence and Facebook influence survey by Get Satisfaction, showed that over 97% of Facebook users were influenced by their online experience with brands when making purchasing decisions.
EPiServer Social Reach innovates social media management for increased ROI
EPiServer Social Reach is a new add-on that allows marketers to communicate efficiently and consistently across social networks including Facebook, LinkedIn and Twitter
Facebook Commerce to reach $30 billion by 2015
A recent study found that Facebook Commerce will reach $30 billion in 2015 and play a major role in the marketing mix of companies
Four Out of Ten Business Owners Will Spend Money on Facebook Marketing in 2012
There will be significant increase in marketing dollars spent on social media marketing in 2012
RFID technology enables brands to link users’ real-life experiences with Facebook
Next week’s Social Media World Forum Europe will be integrating LifeSynk into the event to demonstrate how brands can harness social media.
One in five tech firms has rejected a job applicant because of social media profile
Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.
What You Need to Know to Capitalize on the Video Boom (Even if You’ve Never Shot One in Your Life)
Wordtracker has joined forces with Gareth Davies, an acclaimed SEO and ecommerce expert, to create “Videotastic – How to make amazing web videos and sell more online”
First ever Pinterest Lottery turns Pinterest boards into a game
In a social media first, airline {{ bmi has launched a campaign that turns “repinning” on the social network Pinterest into a lottery style game of chance.