Fear is not a motivation to buy
Experts tell you to focus on the fear. But fear freezes people and stops them buying. Research shows you should focus on pleasure.
Plusnet Reveals Smart Internet Will Help Manage Homes and Lives by 2027
Plusnet, the home phone and broadband specialist, has published a new report revealing that the Internet will become ubiquitous in many people’s lives, transforming the way people shop, eat and run their homes. The award-winning super-fast broadband [http://community.plus.net/blog/2012/02/23/the-future-of-the-internet-an-exclusive-with-dr-frank-shaw ] provider renowned for bringing value to its customers, commissioned the research …
How to leap ahead of the competition on Google
So, you have an extra day today because it is 29th February – a Leap Year. Brilliant. It means you can crack on with some work you wouldn’t otherwise have time for…! But what should you do? How can you maximise the value of these extra 24 hours? The answer …
TripAdvisor App Downloaded 25 Times a Minute
TripAdvisor the world’s largest travel site, today announced at Mobile World Congress in Barcelona that it is, after Google Earth, the world’s most downloaded travel app, according to download data for 2011 provided by app research company Distimo. The TripAdvisor app was downloaded an average of 25 times per minute …
How to check who to trust online
Which profession scores pretty low in terms of trust measurements? Politicians, certainly, journalists, often, but these days it’s a pretty safe bet to say that bankers are the bottom of the heap. Everywhere you look there is criticism of those champagne swilling, bonus grabbing toffs from Wall Street or the …
Online advertising is best if it is local not global
Advertising is rarely looked at or clicked on; indeed most people ignore it. But when it does work best is when it is local not global.
HostReview Announces the Winners of the 6th Annual Web Hosting Awards
HostReview (http://hostreview.com), a top-rated online resource for the web hosting industry since 1998, is thrilled to present the winners of its 6th Annual Web Hosting Awards. The site’s editorial team and visitors selected the companies who performed best over the past year. They are also the companies to keep an …
Subscription success for The Times shows us the way ahead – perhaps
It is over 18 months since The Times set up its paywall, requiring people to pay to read its online news, rather then get it free. At the time there was a huge controversy with many other newspapers crying it would never work. But the owner of The Times, Rupert …
BBC Radio Berkshire
Just been interviewed by Tony Blackburn for BBC Radio Berkshire about Twitter
Fasthosts Urges Small Firms to Work More Closely With Their Tech Suppliers
Fasthosts has revealed that 48 per cent of firms regularly make substantial purchases of new technology without being certain they fully need them. According to the new research from the UK web hosting [http://www.fasthosts.co.uk/web-hosting ] provider, data from 788 UK small firms* found a huge divide in terms of success …