GENEVA — Only about half of all countries have a cybersecurity strategy or are in the process of developing one, and even the world’s most powerful countries show major gaps in their preparedness for cyberattacks, according to a latest UN report released on Wednesday. The International Telecommunication Union (ITU) unveiled the Global Cybersecurity Index (GCI) 2017…
Are newsletters a waste of time?
You probably think this is a strange question to ask, given that I am doing so in my weekly newsletter…! However, two things have happened in the past week that has meant the whole notion of newsletters is being questioned. The first thing that made people question email newsletters is …
Destination Marketing: 4 Ways to Influence the Buyer’s Journey
The destination marketingbuyer’s journey is like no other. It shifts from search, to reading blogs, to booking a holiday. Find out how to influence the journey in this blog.
1 in 4 Couples Could See Their Holidays And Relationships Ruined This Summer Due To Social Media Addiction
Whilst on holiday, the biggest frustration comes from a partner’s often constant use of social media
Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Teenagers and Higher-Income Households Most Likely to Struggle with Technology Addiction
One in three people find it difficult to take a break from technology, even when they know they should
Is your phone affecting your work?
This week the iPhone turned ten years old. When it was launched, it was nothing compared with today’s devices. At the time the iPhone was first introduced, leading experts and industry leaders all rounded on Apple saying they had invented something that wasn’t necessary and which had no future. Even …
How The iPhone Has Made Us More Anti-Social
Sometime around 2011 or 2012, it suddenly became very easy to predict what people would be doing in public places: Most would be looking down at their phones. For years, mobile phones weren’t much to look at. The screens were small, and users needed to press the same key several times to type a single letter…
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
Mobile marketing set to soar in UK
Sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time
How to focus at work in the age of distractions
Infographic on how to focus at work and be more productive
Remember Big Data When Creating Your New Online Store
When creating your online store it’s important that you ensure its success by using a data analysis strategy.
Are you producing the right content?
Your website – indeed your whole media presence, including social media – depends upon “content”. This will include articles, blog posts, images, videos, podcasts, infographics, slideshows and polls, to name just a few. If you write a blog post just once a week, your words will be amongst the 15m …