Should you use decoy pricing?

No doubt you have visited a website where there is a three-panel pricing grid, like the one above. You find them, for instance, on web hosting company sites where the firm offers three levels of service, each with different features. You can also find these price panels on membership sites …

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The Internet - concept

Four Ways Google Plans to Fight Online Extremism

Google has announced a raft of new measures aimed at combatting extremist material. The internet giant has been one of several technology companies—including Facebook and Twitter— under scrutiny for how they deal with extremist content posted on their sites. Following recent attacks in London and Manchester, British Prime Minister Theresa May said that the internet and…

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How often should you post on social media?

There are two types of social media these days. One is actually “social”, which is Facebook. It is where people chat to each other and be social. Usage statistics show that the amount of social activity happening on Facebook dwarfs what is going on with all the other supposedly “social …

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The Internet - concept

Half of all countries lack cybersecurity strategy: UN report

GENEVA — Only about half of all countries have a cybersecurity strategy or are in the process of developing one, and even the world’s most powerful countries show major gaps in their preparedness for cyberattacks, according to a latest UN report released on Wednesday. The International Telecommunication Union (ITU) unveiled the Global Cybersecurity Index (GCI) 2017…

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Are newsletters a waste of time?

You probably think this is a strange question to ask, given that I am doing so in my weekly newsletter…! However, two things have happened in the past week that has meant the whole notion of newsletters is being questioned. The first thing that made people question email newsletters is …

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Is your phone affecting your work?

This week the iPhone turned ten years old. When it was launched, it was nothing compared with today’s devices. At the time the iPhone was first introduced, leading experts and industry leaders all rounded on Apple saying they had invented something that wasn’t necessary and which had no future. Even …

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