Girl Scouts are trading cookies for computers, as the organization has added cybersecurity to the list of badges available for youngsters to earn. From September 2018, children as young as 5 will be able to qualify for a cybersecurity badge in a program intended to prevent future cyberattacks. The program will be offered in partnership with…
Does online marketing produce a return?
This week I was running a masterclass when I asked what I thought was an easy question. I simply said, “What, exactly, are you hoping to achieve with each item of content on your website?” There was a pause, some puzzled looks and then a mumbled, “What do you mean?” …