Do you need those monthly services?

This week I was with a client when we started discussing a range of services they needed to help them improve their website. “Not more monthly spending,” they said. We chatted for a while about it, and then we realised something. The Internet has quietly crept up on us and …

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Do you have enough time for the Internet?

Three times this week the same issue has come up for discussion. Time. Yesterday, I was running an all-day seminar for entrepreneurship students at the University of Buckingham where we explored how they could cope with all the pressures of running an online business. They realised there was a significant …

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Does online marketing produce a return?

This week I was running a masterclass when I asked what I thought was an easy question. I simply said, “What, exactly, are you hoping to achieve with each item of content on your website?” There was a pause, some puzzled looks and then a mumbled, “What do you mean?” …

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Are your passwords too complicated?

This week saw a surprising announcement. The person who told the world back in 2003 that we needed to have complex passwords that we changed every 90 days has admitted he was wrong. Security expert Bill Burr now says he was barking up the wrong tree. He is not alone. …

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How well do you know your competition?

Yesterday saw the start of the World Athletics Championships at the Olympic Stadium in London. Leading athletes like Sir Mo Farah and Usain Bolt have been amongst the participants. And like all top sports people, they will have prepared for months for this event. Part of their preparation will have …

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How distracting is the Internet for you?

There might not be a connection between these two things, but productivity in the UK is lower than most other top economies, AND the UK is the part of the world with one of the greatest amounts of Internet activity per head. Indeed, since we have started using the Internet …

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The Internet - concept

Girl Scouts Now Can Earn Cybersecurity Badges

Girl Scouts are trading cookies for computers, as the organization has added cybersecurity to the list of badges available for youngsters to earn. From September 2018, children as young as 5 will be able to qualify for a cybersecurity badge in a program intended to prevent future cyberattacks. The program will be offered in partnership with…

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Should you use decoy pricing?

No doubt you have visited a website where there is a three-panel pricing grid, like the one above. You find them, for instance, on web hosting company sites where the firm offers three levels of service, each with different features. You can also find these price panels on membership sites …

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