Has digital delivery had its day?
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Google or Facebook for the best web traffic?
Probably the most popular question I get asked is “how do I get more traffic to my website?” It is, of course, the wrong question. The real question that people are asking is “how do I get more of the right kind of traffic of people that are going to …
Are you close to your competition?
On the way into Reading from my house, there has been an Aldi supermarket trading happily for several years. It has been on its own on the edge of a housing estate and apparently doing well. Several months ago, however, the wasteland next to it started to be developed. A …
Have you got a meeting app?
The chances are you attend business meetings most weeks, if not most days. You also know the problem, don’t you? Most of those meetings that you visit are time-wasters. You probably sit there frustrated that someone is droning on about something inconsequential. You might even get bored and check your …
Teens More Than Twice as Likely to Purchase Online than Adults
Digital content, including video games, accounts for 54 percent of teen spending online
How much should a website cost?
Twice this week I have been asked the same question: what should I pay for a website? Twice this week I have given the same answer: that’s the wrong question…! The reason it is the wrong question is that it is treating the website as though it were a “one-off” …
Can you predict the future?
The other day I was lecturing at the University of Buckingham on the potential for new technology to disrupt business. The students are studying for a degree in entrepreneurship, and they are all running “live” companies as part of their studies. They were keen to discover how they could predict …
Do you really need 280 characters?
This week Twitter decided to roll out an experiment in which certain people (I’m not one of them) were provided with the opportunity to write Tweets that are twice as long as normal. The company has increased the maximum length of a Tweet from 140 characters to 280. To understand …
Are you recycling enough of your material?
Here in the UK, the coming week is “Recycling Week” where a national campaign will invite us all to recycle more. In spite of increased opportunities to recycle, with more roadside collections than ever before, it turns out that Brits are recycling less. And there is a clear psychological reason …
43% Of Millennials Have Never Sent a Handwritten Letter
77% of millennials agree that sending letters, thank you cards and parcels feels like a dying art
How brave do you need to be online?
There is, it seems to me, a generalised air of cowardice on the Internet. This struck me again when I was in a conversation this week with a delegate who had attended one of my masterclasses on web success for business leaders. His company was in a traditional sector. Like …
Customers and suppliers agree at last on email marketing
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
15 Reasons Your Business Needs Online Reviews
Infographic on 15 Reasons Your Business Needs Online Reviews
eLearning Market to Surpass $200bn by 202
Global Market Insights, Inc. says eLearning Market size is predicted to cross USD 200 billion by 2024.
Are you making the most of #hashtags?
Social media is full of hashtags – whoops, sorry – I mean #hashtags. But why? Well, maybe a bit of history will help us understand. Many people think that hashtags were invented by Twitter or someone using the network about seven years ago. While that is true – the first …