15 Reasons Your Business Needs Online Reviews
Customers used to talk about their experience only to friends and family through word of mouth; now they talk about you online.
Significant Increase in Web Application Security Attacks
Holiday shopping season may see new attack types leveraging IoT devices, mobile platforms
Black Friday Grows 20 Percent to $2.36 Billion
Thanksgiving and Black Friday Post Strong E-Commerce Growth, Combining for More Than $3.9 Billion in Desktop Spending
Daily Record
Interviewed about the 25th anniversary of the text message
Why your website must look like your visitors
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Should you sack your web designer?
This week I was at a conference where I was spending the day “in surgery”. The idea was that I would have a series of 15-minute appointments throughout the day. People booked an appointment with me to talk about their web presence and to help me “diagnose” their issues and …
Mobile is not as important as we think
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Cyber Monday Alert: Half of Consumers Unable to Determine Safety of Online Shopping Sites
Only half of consumers think they can determine the safety and legitimacy of online shopping sites and 35% claim to have stopped an online purchase because of security fears
Are you digitally literate?
The other day I was running a masterclass for a client who had asked me to help their younger staff understand the boundary between the professional and personal use of social media. The people attending were all recent graduates and were about 23 years old, on average. They had all …
Online Shoppers Make Quick Purchasing Decisions, Considering Low Cost Purchases For a Day or Less
E-commerce businesses should prioritize website features that improve payment and checkout to avoid abandoned sales, new survey finds.
Are we creating a secure Enterprise Internet of Things?
Infographic asking are we creating a secure Enterprise Internet of Things?
User experience is what counts when it comes to your site’s conversion
UX design has thus come out on top as one of the most used web designs of today, but since it’s constantly changing, we’ll take a look at how it’s likely to look in 2018 and help you prepare for what’s coming.
Why promotional marketing stands out in the digital age
For those of us involved in marketing, it’s all too easy to forget that the digital revolution hasn’t necessarily changed every consumer behaviour and habit. Many of us still choose to shop in physical spaces, preferring to see a product in real life before we buy it. In the B2B …
Can you rely on “the cloud”?
This week presented me with a problem I was not expecting. A month ago I wrote an article for a client while I was in a hotel, away at an event. I stored it on Google Drive and sent my client the link to the file. A day or so …