Internet Psychologist
Only half of consumers think they can determine the safety and legitimacy of online shopping sites and 35% claim to have stopped an online purchase because of security fears
The other day I was running a masterclass for a client who had asked me to help their younger staff understand the boundary between the professional and personal use of social media. The people attending were all recent graduates and were about 23 years old, on average. They had all …
E-commerce businesses should prioritize website features that improve payment and checkout to avoid abandoned sales, new survey finds.
Infographic asking are we creating a secure Enterprise Internet of Things?
UX design has thus come out on top as one of the most used web designs of today, but since it’s constantly changing, we’ll take a look at how it’s likely to look in 2018 and help you prepare for what’s coming.
For those of us involved in marketing, it’s all too easy to forget that the digital revolution hasn’t necessarily changed every consumer behaviour and habit. Many of us still choose to shop in physical spaces, preferring to see a product in real life before we buy it. In the B2B …
This week presented me with a problem I was not expecting. A month ago I wrote an article for a client while I was in a hotel, away at an event. I stored it on Google Drive and sent my client the link to the file. A day or so …
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Probably the most popular question I get asked is “how do I get more traffic to my website?” It is, of course, the wrong question. The real question that people are asking is “how do I get more of the right kind of traffic of people that are going to …
On the way into Reading from my house, there has been an Aldi supermarket trading happily for several years. It has been on its own on the edge of a housing estate and apparently doing well. Several months ago, however, the wasteland next to it started to be developed. A …
The chances are you attend business meetings most weeks, if not most days. You also know the problem, don’t you? Most of those meetings that you visit are time-wasters. You probably sit there frustrated that someone is droning on about something inconsequential. You might even get bored and check your …
Digital content, including video games, accounts for 54 percent of teen spending online
Twice this week I have been asked the same question: what should I pay for a website? Twice this week I have given the same answer: that’s the wrong question…! The reason it is the wrong question is that it is treating the website as though it were a “one-off” …
The other day I was lecturing at the University of Buckingham on the potential for new technology to disrupt business. The students are studying for a degree in entrepreneurship, and they are all running “live” companies as part of their studies. They were keen to discover how they could predict …
This week Twitter decided to roll out an experiment in which certain people (I’m not one of them) were provided with the opportunity to write Tweets that are twice as long as normal. The company has increased the maximum length of a Tweet from 140 characters to 280. To understand …