Experienced consumers consider more options
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Do you know your ABC from your LBC? You should
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Has the “smart content” bug bitten you yet?
The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions when I silently …
Social media is harmful to your children
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
Why walking will improve your online business
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
That Was The Year That Wasn’t
When I was small, there was a TV programme called “That Was The Week That Was“. It was the first satirical programme on TV and set the ball rolling for later series such as “Not the Nine O’Clock News” and “Have I Got News for You”. These programmes poke fun …
The Best Way to Use Facebook and Other Social Platforms for Promoting Your Business
Quizzes on social media are an effective and interactive way for engaging participants and generating new business leads. Find out how to use Facebook quizzes.
How much will you spend on Christmas Day?
On Christmas Day, shortly after the presents are unwrapped and the chef for the day goes into the kitchen to start boiling the sprouts, the Internet will burst into life. For the past few Christmases, online activity in the UK has peaked between 10am and 6pm. That’s the eight-hour gap …
Daily Mail
Interviewed for an article on the psychology of the phenomenon of “catfishing” online
Most online sharing is sending pictures to family and friends
Send Anywhere analyzes files sent and shared by Britons in 2017
Are you making the most of links?
The other day I received an email asking me for a “link swap”. The person who sent the email lavished me with praise about my website before saying they’d love to have a link on such a site. If I gave them a link, they promised me they’d return the …
When you should post on social media?
The other day during a consultancy session with a food industry client one of the directors asked a fairly common question that I get asked a lot. When is the best time to post things on social media? The glib answer is, “when your contacts are using the networks”. However, …
Is your writing blocked?
How much time do you spend each day staring at a blank screen wondering what to type? Much more than you think is the answer. Years ago, “Writer’s Block” used to be the preserve of fiction authors who suddenly found their typing dried up. Unable to carry on writing they …
The psychology of social media – Social Media Warriors Podcast
In this wide-ranging interview, Philip Calvert, the presenter of the “Social Media Warriors” podcast, looks at web psychology with Graham Jones, Internet Psychologist
Companies need to blog more than ever before
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.