Survey reveals the extent of ‘smartphone fatigue’ among UK workers
25-34 year olds identified as age group most affected by demands from multiple devices
Has social media killed off cold calling?
It’s another week of coincidence. On Sunday evening, I was sent an email from Australia asking if I was interested in a “Guest Post” on my website about “cold calling”. Then, on Monday I had a request from the UK on my “newsletter question” page asking me about the same …
Safeguard your website assets from the prying eyes of bad bots that flood the internet
Bot-generated traffic often becomes a nuisance that even threaten the security of websites as it can pull down sites altogether. Considering that impersonator bots comprise 24 percent web traffic while the others together make up for another 5 percent, it is clear that you must keep a close watch on the internet and take measures in protecting your website from the harmful exposure to bad bots.
Will mindfulness help your online business?
Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.
Is your email series likely to work?
This week I am dealing with an issue that was raised on my newsletter question page, where you can ask your questions too…! I thought that the question was from someone who was psychic…! That’s because I was being asked on how best to set up a series of emails that would …
How to make the most of sensory gratification marketing on your website
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
Link building 2018: Three reasons you should alter your focus
Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Do you press the send button too soon?
Yesterday I was involved in a fictitious exercise for a client where one of the company’s teams was being put through its paces in a realistic scenario. The idea was to stress-test their system and to see if their existing procedures were robust enough. During the four-hour exercise, messages were …
Five ways to deal with email overload
Email overload is a significant problem affecting every office worker. Half the working day is now spent on email thanks to the overload. Each of us having to cope with more than 300 emails per day. Here are five ways you can cope with email overload and avoid the associated stress and frustration. Using these five methods can significantly reduce the time it takes to handle email.
50+ Amazing YouTube Stats & Facts
Infographic from www.vloggingguides.com showing the latest YouTube statistics from 2018
Boost Consumer Engagement with Robust Link Building Tactics
Link building is mandatory if you are intending to boost your website’s visibility and earn a ranking on the very first page in organic search.
Mitigating Cyber Risks Your Business Might be Susceptible to
Doing business online is getting riskier by each passing year. The threats are getting more dangerous, the possibility of damage is growing and the elaborate ways one can access your delicate information are getting perfected. This begs the question: “Is your business ready to tackle the challenge of online security?”
Are you selling quickly enough?
The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a salesperson’s job to ensure they …
Should you turn up the brightness?
The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I leave it to you …
Do your customers trust you?
In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a …