How to use decision-making styles to sell more online
You can sell more online if you tap into the psychological decision-making styles of your website visitors
How to spot an online narcissist
Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?
How many customers do you reject?
Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as …
Can you create a consumer subculture?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Cash-Back Rewards Drove Online Shopper Purchase Decisions During Holidays, Survey Shows
Swagbucks releases findings on how cash-back rewards positively influenced holiday spending trends in 2017
What is your content strategy?
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Do you really need to be “number one”?
The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference …
Can you really achieve inbox zero?
Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.
Online Retailers Offer Wrong Promotions to Wrong Customers at the Wrong Time
Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price
Daily Express
Interviewed for a feature in the Daily Express about the choice of colours for buying cars
Excessive video gaming is a mental disorder and that could affect business
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
Is it time to stop using Facebook?
On Thursday, Facebook announced a significant change in the way it presents material to users. In a press release from the company and a status update from CEO, Mark Zuckerberg, Facebook let it be known that 2018 was going to be a year of significant change for the social network. …
Voice assistants set to revolutionize commerce and become a dominant mode of consumer interaction in the next three years
User spending via voice assistants is expected to grow as much as six times in three years
Is online meeting technology ruining productivity?
Online conference calls and webinars could be reducing productivity, rather than raising it. People often end up meeting face-to-face to repeat those calls.
How much automation should you use in social media?
Vast amounts of social media are not social, but automated messages. How much automation is too much?