Internet Psychologist
Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Yesterday I was involved in a fictitious exercise for a client where one of the company’s teams was being put through its paces in a realistic scenario. The idea was to stress-test their system and to see if their existing procedures were robust enough. During the four-hour exercise, messages were …
Email overload is a significant problem affecting every office worker. Half the working day is now spent on email thanks to the overload. Each of us having to cope with more than 300 emails per day. Here are five ways you can cope with email overload and avoid the associated stress and frustration. Using these five methods can significantly reduce the time it takes to handle email.
Infographic from www.vloggingguides.com showing the latest YouTube statistics from 2018
Link building is mandatory if you are intending to boost your website’s visibility and earn a ranking on the very first page in organic search.
Doing business online is getting riskier by each passing year. The threats are getting more dangerous, the possibility of damage is growing and the elaborate ways one can access your delicate information are getting perfected. This begs the question: “Is your business ready to tackle the challenge of online security?”
The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a salesperson’s job to ensure they …
The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I leave it to you …
In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a …
British Public Fears Bitcoin Security Risks as Market Set to Hit $1 Trillion, Says Coinlist.me Poll
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?
Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as …
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Swagbucks releases findings on how cash-back rewards positively influenced holiday spending trends in 2017