The Internet - concept

Mitigating Cyber Risks Your Business Might be Susceptible to

Doing business online is getting riskier by each passing year. The threats are getting more dangerous, the possibility of damage is growing and the elaborate ways one can access your delicate information are getting perfected. This begs the question: “Is your business ready to tackle the challenge of online security?”

Are you selling quickly enough?

The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a salesperson’s job to ensure they …

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Should you turn up the brightness?

The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I leave it to you …

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Do your customers trust you?

In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a …

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How many customers do you reject?

Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as …

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Content strategy concept

What is your content strategy?

You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?

Do you really need to be “number one”?

The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference …

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email overload concept

Can you really achieve inbox zero?

Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.