Digital Marketing Spend is $10,000 or Less for Nearly Half of Small Businesses
A survey of 351 small business owners reveals that businesses budget modestly for digital marketing – which may be a mistake, according to industry experts.
Hewlett Foundation announces $10 million commitment to support research on democracy’s digital disinformation problem
The William and Flora Hewlett Foundation announced today that, following a yearlong exploration, it will devote $10 million over the next two years toward grappling with the growing problem that digital disinformation poses for U.S. democracy.
Lessons learned from Google updates can help you avoid errors in future marketing campaigns
By knowing the nature of Google updates and analyzing their effects, it becomes easy to plot the future marketing campaign so that it moves in the fast track. In this article, we will discuss some major updates that happened in 2017 that throws light on the path that lies ahead.
Artificial intelligence and consumer behaviour work well together
Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.
Amazon is getting into healthcare: healthcare may never be the same
In a new report, L.E.K. Consulting describes five healthcare-industry scenarios that show how Amazon is likely to enter and dominate the field.
Are hashtags dead? The problems with using a #hashtag
Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.
What now for social media?
The question that I have been asked more times than any other this week has been “should I give up using Facebook?” Well, billionaire Elon Musk has done so, removing Tesla and his other brands from Facebook. The founder of WhatsApp (bought from him by Facebook four years ago) Tweeted …
Judging the link authority and relevance is important for building a healthy backlink profile
It will not be anything new to say that search rankings are reasons why SEO exist. Every website is trying hard to a find place on the first page of search rankings with the ultimate goal of breaking into the top ten. The best way of achieving the goal is …
Facebook’s Trust Crisis: Americans say it has harmed democracy; only 1 in 4 believe it is a positive development for society
Less than 1 in 3 Americans Call Facebook a Responsible Company. 60 percent say That Facebook has Damaged American Politics. 2 in 5 Americans Report that Facebook’s Minimum Age Should be Changed to 18+
Gen-Z Relieved to Escape Their Smartphones for Several Weeks, Study Suggests
Members of Generation Z are relieved when placed in a situation where they are unable to access their smartphones for several weeks, suggests a study conducted by Screen Education
What now for the business use of Facebook?
Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.
Is it worth working outside?
Outside working could have significant benefits for your business. Research shows that we learn more and remember more when we are in the open air, than when we are inside a building. It seems that being indoors affects our attention.
Work out the survival strategies to keep away from harm during Google update release
In this article, we will discuss ‘Fred’ the major algorithm update of 2017 that created quite a stir and how marketers can avoid its negative effects.
Are we making the most of the real world?
Next week I am off to the NEC in Birmingham to the “Internet Retailing Expo” where there are over 300 exhibitors and more than 100 speakers. Around 5,000 people attend the two-day event meaning there are a lot of Internet folk interested in seeing things in the “real world”. You …
Survey reveals the extent of ‘smartphone fatigue’ among UK workers
25-34 year olds identified as age group most affected by demands from multiple devices