It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Are you annoyed by adverts for things you have just bought?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now decide how they want to receive a company’s marketing messages
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
You need to say “thank you” to your customers more often
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Half of Consumers Connect to the Internet In Their Car
Survey Commissioned by Metova Reveals High Consumer Adoption of Connected Vehicles, Favorable Sentiment on Car Technology, Lack of Allegiance to Entertainment Services and More
A Guide to Link Building in 2018
By Derek Iwasiuk As Google’s algorithm continues to evolve, so too do the numerous link building strategies that SEOs employ to help improve a website’s ranking in the search engine result pages (SERPs). Finding out which so-called ‘white hat’ SEO link building methods work today but are also future-proof enough …
Celebrities, Professional Athletes and Influencers for advice about what to buy? New study finds consumers don’t trust them
When seeking advice on what to buy, only 4% of consumers trust celebrity endorsements, 7% trust sponsored professional athletes, and 6% trust social influencers
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Daily Telegraph
Interviewed by the Daily Telegraph for an article about elite online dating agencies
Oracle Launches Internet Intelligence Map Providing a Unique View into the Global Internet
Free dashboard delivers insight into the impact of internet disruptions
How to Boost Your Team’s Productivity
Productivity, that is, the lack of thereof, is one of the major challenges of today’s workplace. A staggering 87% of employees worldwide aren’t engaged. How to change that?
2018 Digital Video Trends
In 2017, internet advertising spend surpassed that of TV for the first time and, as digital video continues to experience exponential growth, so 2018 is primed to be another defining year for digital video. In this thrilling and consistently evolving space, what trends are making waves and what waves have failed to make an impact?