Webinar Engagement Delivers Business Impact
2018 Webinar Benchmarks Report from ON24 provides groundbreaking insights into maximizing engagement
Don’t get fooled by the buzz about mobile shopping
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
Consumers Want Supply Chain Visibility and Performance or They will Switch Brands
78% of Respondents Indicate that ETA and Real-Time Location Information are Most Important
Give people the idea that they own a product before they buy it to increase sales
Giving people the feeling that they own a product before they actually buy it makes it more likely they will ultimately decide to make the purchase
Is there a hidden bias in social media that is harming your business?
Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
More Than 50% of Businesses Rely on Content Marketing to Engage Customers
Most businesses publish content daily and target a variety of audiences by creating multiple types of content such as videos, blog posts, and research/data, new survey finds.
Shoppers Are Loyal to Brands that Prioritize Communication
Communication through new channels, effortless returns, and a combination of AI and human support all play a role in building trust with shoppers
Will you follow Wetherspoon? Not any more – you can’t
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
Small business owners face uncertainty over social media usage
Recent Poll Shows 81 Percent of Small Business Owners Are Uncertain When It Comes to Their Social Media Marketing Efforts. A recent poll found that most small business owners are unsure on what they need to have a vibrant social media presence
The majority of users don’t trust Facebook to keep their personal information safe, yet most are unlikely to delete their account
MGH Survey Finds More than Two in Three Facebook Users Trust Facebook Less Than They Did Before Learning of Cambridge Analytica’s Use of Data from 50 Million Profiles
Comparing Social Media Security
How safe is information on social media? As high-profile hacks proliferate the news cycle, Varonis takes a closer look at how sites are protecting you and your business.
Creating a sense of psychological ownership will boost sales
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
Online limitations proposed which will see tighter controls starting today
The All Purpose Required Internet Limits (APRIL) are being pushed through in a hurry before Brexit so that online activity can be controlled. Already, plans are advanced and the Federation Of Online Limiters (FOOL) has been established.
Are all your eggs in one basket?
Are all your eggs in one basket? by Graham Jones