More Than 50% of Businesses Rely on Content Marketing to Engage Customers
Most businesses publish content daily and target a variety of audiences by creating multiple types of content such as videos, blog posts, and research/data, new survey finds.
Shoppers Are Loyal to Brands that Prioritize Communication
Communication through new channels, effortless returns, and a combination of AI and human support all play a role in building trust with shoppers
Will you follow Wetherspoon? Not any more – you can’t
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
Small business owners face uncertainty over social media usage
Recent Poll Shows 81 Percent of Small Business Owners Are Uncertain When It Comes to Their Social Media Marketing Efforts. A recent poll found that most small business owners are unsure on what they need to have a vibrant social media presence
The majority of users don’t trust Facebook to keep their personal information safe, yet most are unlikely to delete their account
MGH Survey Finds More than Two in Three Facebook Users Trust Facebook Less Than They Did Before Learning of Cambridge Analytica’s Use of Data from 50 Million Profiles
Comparing Social Media Security
How safe is information on social media? As high-profile hacks proliferate the news cycle, Varonis takes a closer look at how sites are protecting you and your business.
Creating a sense of psychological ownership will boost sales
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
Online limitations proposed which will see tighter controls starting today
The All Purpose Required Internet Limits (APRIL) are being pushed through in a hurry before Brexit so that online activity can be controlled. Already, plans are advanced and the Federation Of Online Limiters (FOOL) has been established.
Are all your eggs in one basket?
Are all your eggs in one basket? by Graham Jones
Digital Marketing Spend is $10,000 or Less for Nearly Half of Small Businesses
A survey of 351 small business owners reveals that businesses budget modestly for digital marketing – which may be a mistake, according to industry experts.
Hewlett Foundation announces $10 million commitment to support research on democracy’s digital disinformation problem
The William and Flora Hewlett Foundation announced today that, following a yearlong exploration, it will devote $10 million over the next two years toward grappling with the growing problem that digital disinformation poses for U.S. democracy.
Lessons learned from Google updates can help you avoid errors in future marketing campaigns
By knowing the nature of Google updates and analyzing their effects, it becomes easy to plot the future marketing campaign so that it moves in the fast track. In this article, we will discuss some major updates that happened in 2017 that throws light on the path that lies ahead.
Artificial intelligence and consumer behaviour work well together
Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.
Amazon is getting into healthcare: healthcare may never be the same
In a new report, L.E.K. Consulting describes five healthcare-industry scenarios that show how Amazon is likely to enter and dominate the field.