The Evolution of Content Marketing
Infographic from: https://www.lilachbullock.com/evolution-of-content-marketing-infographic/
Six Reasons why you should be using Motion Graphics in your Content Marketing
Encompassing everything from 3D to stop motion animation, motion graphics are a diverse and incredibly effective form of video marketing that can help to your video content really stand out from the crowd
9 Important Reasons Why Businesses Should Hire SEO Companies
Most business owners tend to run their own marketing campaigns in a bid to save money which may result in a negative impact or even no results. There are several reasons why you should work with an SEO expert. Here are a few crucial benefits of working with an SEO company.
Can you really be a self-publisher?
Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.
Webinar Engagement Delivers Business Impact
2018 Webinar Benchmarks Report from ON24 provides groundbreaking insights into maximizing engagement
Don’t get fooled by the buzz about mobile shopping
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
Consumers Want Supply Chain Visibility and Performance or They will Switch Brands
78% of Respondents Indicate that ETA and Real-Time Location Information are Most Important
Give people the idea that they own a product before they buy it to increase sales
Giving people the feeling that they own a product before they actually buy it makes it more likely they will ultimately decide to make the purchase
Is there a hidden bias in social media that is harming your business?
Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
More Than 50% of Businesses Rely on Content Marketing to Engage Customers
Most businesses publish content daily and target a variety of audiences by creating multiple types of content such as videos, blog posts, and research/data, new survey finds.
Shoppers Are Loyal to Brands that Prioritize Communication
Communication through new channels, effortless returns, and a combination of AI and human support all play a role in building trust with shoppers
Will you follow Wetherspoon? Not any more – you can’t
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
Small business owners face uncertainty over social media usage
Recent Poll Shows 81 Percent of Small Business Owners Are Uncertain When It Comes to Their Social Media Marketing Efforts. A recent poll found that most small business owners are unsure on what they need to have a vibrant social media presence
The majority of users don’t trust Facebook to keep their personal information safe, yet most are unlikely to delete their account
MGH Survey Finds More than Two in Three Facebook Users Trust Facebook Less Than They Did Before Learning of Cambridge Analytica’s Use of Data from 50 Million Profiles