Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Half of Consumers Connect to the Internet In Their Car
Survey Commissioned by Metova Reveals High Consumer Adoption of Connected Vehicles, Favorable Sentiment on Car Technology, Lack of Allegiance to Entertainment Services and More
A Guide to Link Building in 2018
By Derek Iwasiuk As Google’s algorithm continues to evolve, so too do the numerous link building strategies that SEOs employ to help improve a website’s ranking in the search engine result pages (SERPs). Finding out which so-called ‘white hat’ SEO link building methods work today but are also future-proof enough …
Celebrities, Professional Athletes and Influencers for advice about what to buy? New study finds consumers don’t trust them
When seeking advice on what to buy, only 4% of consumers trust celebrity endorsements, 7% trust sponsored professional athletes, and 6% trust social influencers
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Daily Telegraph
Interviewed by the Daily Telegraph for an article about elite online dating agencies
Oracle Launches Internet Intelligence Map Providing a Unique View into the Global Internet
Free dashboard delivers insight into the impact of internet disruptions
How to Boost Your Team’s Productivity
Productivity, that is, the lack of thereof, is one of the major challenges of today’s workplace. A staggering 87% of employees worldwide aren’t engaged. How to change that?
2018 Digital Video Trends
In 2017, internet advertising spend surpassed that of TV for the first time and, as digital video continues to experience exponential growth, so 2018 is primed to be another defining year for digital video. In this thrilling and consistently evolving space, what trends are making waves and what waves have failed to make an impact?
Are people more likely to tell lies or be truthful online?
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
8 Actionable Tips to Get More Instagram Followers for your Brand Promotion Efforts
For those who want to master Instagram marketing in light of these changes, let’s explore a few best tips suggested by experts in this field.
How do you ever make money giving things away?
The other day I was asked this on my newsletter questions page: “You appear to give away a lot of FREE information. How do you make your money from doing this?” That’s an excellent question. And, given that coincidences happen, it was no surprise that a similar issue came up …
How important are colours on your website these days?
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.
Here are 3 reasons why I shall no longer be sharing your content after today
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
Do you realise the true value of titles?
It has been another week of coincidences making me think of what I ought to write about today. Firstly, I was preparing the documentation for the masterclass I am presenting with my colleague Derek Arden when he suggested I use a stronger title for one of the items. The next …