Google’s AI for Gmail is stupidity not intelligence
Google’s AI for Gmail is not as a clever as it makes out. You could end up making fundamental errors if you rely on it.
Facebook Story Ads – Be Ready for a Change
By Ian Pearson One thing that everyone has to recognize in the world of digital marketing is the fact that trends constantly evolve together with the market. Just take a look at the example of voice search. Just a few years back, it was this feature that everyone knew about …
Are you willing to give up social media for the rest of the month?
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
20 years of Google – what would we do without it?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Are you annoyed by adverts for things you have just bought?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now decide how they want to receive a company’s marketing messages
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
You need to say “thank you” to your customers more often
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Half of Consumers Connect to the Internet In Their Car
Survey Commissioned by Metova Reveals High Consumer Adoption of Connected Vehicles, Favorable Sentiment on Car Technology, Lack of Allegiance to Entertainment Services and More
A Guide to Link Building in 2018
By Derek Iwasiuk As Google’s algorithm continues to evolve, so too do the numerous link building strategies that SEOs employ to help improve a website’s ranking in the search engine result pages (SERPs). Finding out which so-called ‘white hat’ SEO link building methods work today but are also future-proof enough …
Celebrities, Professional Athletes and Influencers for advice about what to buy? New study finds consumers don’t trust them
When seeking advice on what to buy, only 4% of consumers trust celebrity endorsements, 7% trust sponsored professional athletes, and 6% trust social influencers
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.