Your online self could help you in the real world

James Cameron may have created the world’s most successful movie with Avatar, but the merging of a real person with their “other world” fake, may not be as far fetched as it sounds. The notion in the film that a personality could exist in two different individuals – one real, …

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Twitter is not just about cheese sandwiches

“Twitter is Not Just About Cheese Sandwiches“is the latest book from Twitter expert, Mark Shaw. This book will show complete novices to Twitter exactly how to get going. Plus anyone who is an “old hand” with Twitter, it provides some useful reminders and prompts to help you make sure you …

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You could be focusing your efforts on the wrong business competitors

Business owners frequently worry about their competition; that’s understandable. However, sometimes people focus on the wrong competition. After all, consider for a moment who the biggest competitor to, say Vodafone might be. Is it Orange, T-Mobile or, perhaps, O2? Wrong; it’s Twitter. The obvious competitors are the other phone companies, …

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Web 2.0 key to collaboration and agility says United Planet

According to United Planet (www.unitedplanet.com), one of the leading developers of enterprise portal software in Europe, the opportunities presented by social media tools such as Twitter and Facebook have paved the way for a new kind of teamwork for business. Web 2.0 applications such as wikis, blogs and forums, have …

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There are three types of internet marketer

If you are a fan of Neurolinguistic Programming (NLP) look away now; you are about to be offended. Good – notice the embedded command? OK, what I’m about to reveal shows that the entire basis of NLP could be false. The evidence that we are either “visual”, “auditory” or “kinaesthetic” …

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Don’t try to grow your online business rapidly

Popstar Cheryl Cole has more in common with Toyota boss Akio Toyoda than she might think. Today, the 26-year-old X Factor judge revealed that her marriage to Chelsea footballer Ashley is on the rocks. At the same time, reports surfaced that the 53-year-old Toyota President admitted that safety problems within …

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Is Your Online Marketing Believable? The Online Trust Ladder

In the spirit of creating improved digital marketing insights, Al Dente Marketing reveals a new concept: the Online Trust Ladder. It’s a simple, yet powerful framework that sheds light on how purchase decisions are influenced in today’s marketing reality. “The Online Trust Ladder is the invisible ranking that people give …

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Rubbish websites are hugely successful

The website of top author J. K. Rowling is “rubbish”; they are not my words, but those of Joanna Penn, the author and book marketing expert who said so in a recent podcast. In Joanna’s view, the Harry Potter millionaire’s website is not up to much. But, according to Joanna, …

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Study Reveals the Marketing Benefits of Freebies

Research conducted by a leading freebies and offers Web site has highlighted the increasing number of companies using product samples as part of their online marketing strategy. Olay, Ariel, Garnier, Pampers and L’Oréal are just some of the household names distributing samples in an effort to drum-up support for their …

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Email is alive and well on the social web

Reports of the death of email have been grossly exaggerated. For quite some time now, various pundits have been suggesting that email will die quite soon. However, a comprehensive study of email has shown that we love it. Indeed, the very thing that was supposed to kill off email – …

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