Millennials Lead, Gen X and Boomers Lag in the Subscription Economy
Retailers need to consider a subscription service strategy to gain loyal millennial customers
How to make your email automatic
With Automatic Email you can save time and achieve things much more easily
Digital Reputation Management White Paper Published by Lumentus
How to Make the Right First Impression: A Guide to Digital Reputation Management
How has Instagram evolved to be the best and most powerful social media marketing tool in 2017?
Instagram is all about staying visible. So make sure you have class, flair and enough panache to get noticed in the clutter.
Should you stop advertising on Google?
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Daily Mail
Interviewed for an article about the psychology of writing emails.
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
CEOs Embrace Social Media, But Struggle To Take It To Engagement Level
92% of Top Public, 86% of Top Silicon Valley and 76% of Top Private Company CEOs Have Online Social Presence; CEO Engagement Rates Lower than 40%
Why you need to take a break from your work
Infographic showing why breaks from your computer are important
What can your business really gain from car insurers?
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
How to deliberately avoid vital information
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
How to get the most out of your content
Infographic on how to re-use content on the Internet in different ways
Most people still prefer TV news to online news
Despite the popularity of digital media where information is widely available, television is still the dominant channel for Americans to consume news
E-Commerce: How to Increase Conversions Using Psychology
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Twitter Business Account – A Powerful Customer Support Tool
Once you decide to create or enhance your Twitter presence, there are several easy steps to personalise your Twitter feed and bring more business to your door.