The Times
Interviewed by The Times for an article about the current craze for people dressing as clowns
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
How to Build an Effective YouTube Channel
Three fundamental elements to creating an effective YouTube channel
Don’t be too keen to join the rush to mobile
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
Google shows it still has to grow up on its 18th Birthday
Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.
My server destroyed my WordPress website
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
Social Media Marketers Rarely Use Organic and Paid Social Media Together
Although nearly 60% of social media marketers say their paid social media efforts are most effective for their business, more than half use a mostly organic approach
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in …
Cybersecurity report finds wide majority of organisations have been victimised by cyber attacks
80% of organisations were victims of cyber-attacks during past year
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Most small businesses still do NOT have a website…!
Most small businesses still do not have a website. Those without a site have not even registered their business domain names.
Online purchases via Apple Pay and Android Pay to reach $8b by 2018
New findings from Juniper Research claim that the value of digital and physical goods purchased through mobile ‘OS-Pay’ platforms will increase by fifteen times in the next two years.
How to successfully integrate social media into your marketing campaign
By creating and sharing great content, finding what works best for you and engaging with users, you will find that more of your target audience becomes aware of you
Men are the champions when it comes to online shopping
Contrary to popular belief, men lead the way when it comes to shopping … online shopping, that is
Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.