Who Should Manage Corporate Social Media?
Half of Execs Say PR Teams Best Suited to Oversee Social Media Activities for a Company
Making a Direct Connection with Your Mobile Marketing
Speaking directly to your customer’s needs is essential for mobile marketing, but that “conversation” will end quickly if you don’t have a quality website
The Secrets of Email Marketing’s Top One Percent
Email marketing service provider Pure360 has released a new statistical report building upon its work in defining a “maturity model” for email marketing sophistication.
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
15 Social Media Trends that Defined a Generation
Infographic showing the top 15 social media trends for the past few years
Launch of New e-Commerce Service Will Make Selling Online More Accessible
Kong is delivering a real solution to small businesses and retailers who want to develop their eCommerce business
One in every five emails goes missing
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Your marketing strategy is in the post…!
Infographic showing the value of direct mail in the digital age
Consumers Will Switch Brands if they Don’t Receive Consistent, Context-Based Experiences
Millennials are 70 percent more likely than boomers to strongly believe that “brands are not using the most relevant technology to interact with me,”
Three ways to make your website trigger sensations
Most websites only trigger visual senses. But human beings have other senses. Here’s how you can trigger them.
Most parents check their child’s smartphone and a quarter are shocked by what they find
Six in ten worried parents monitor their children’s phones to see what they’re up to online, according to new research by internet and mobile security expert BullGuard.
How good are you at these five valuable digital skills?
There are five essential digital skills, yet 23% of small businesses in the UK don’t have them. Do you?
Is an online persona the same as personality?
Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. …
What stage is your online business at?
The kind of activities you need to do online depend upon the stage at which your business is in its development.