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Five psychological reasons for blogging

Blogging is, of course, great for business. Indeed, many successful businesses put blogging central to their online activities. There is plenty of evidence which shows that blogging is related to search engine success, social media success and – importantly – financial success. Blogging works. However, there is more to blogging …

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Online activity could help your brain

Social networks could boost your brain

As I write this the TV and online news sites are full of the death of Osama Bin Laden. With it are flash-backs to 11th September 2001 – some of which remind us of things we had forgotten. Whilst we can remember specific events like the collapse of the twin …

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Donny Osmond to appear on UK Radio

You need to know the age of your website visitors

Donny Osmond is coming to Oldham; honestly, the 1970s teen heart-throb is to launch his career as a broadcaster working as a DJ for “Revolution”, the area’s local radio station. Of course, many of the people who will listen to his Saturday morning show will have no real idea of …

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Sunny weather online makes us feel good

Your online world is just like being there

Sunbathers were out in force in the UK this weekend as the schools finished for the Easter break and the sun shone brightly. The smell of newly mown grass filled the air and the slip-slap noise of sun-cream being applied could be heard up and down the country. Spring has …

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Design your website intelligently

Are there hidden meanings in your website?

What are your reactions to these rather strange sayings? “I 5683 Twitter” or alternatively “I 4283 Twitter”. Yes, it is code and – if the research is right – you should have had a positive reaction to the first saying and a negative reaction to the second one. The reason …

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You are the most important thing online

Tailor your website to increase success

Smokers face a tough choice: give up cigarettes, improve their health and save money – or – avoid the battle of dealing with a strong addiction by carrying on smoking. For decades health professionals have struggled to ensure that smokers give up. Indeed, many people who smoke want to stop …

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Experts think Differently to the Rest of Us

You need to become an internet expert

If you want to succeed online you need to become an internet expert. That will change the way your brain works, it seems, and make your thinking much more intuitive. No longer will you sit there wishing – instead you will instinctively know what to do next in order to succeed online.

Floods in Brisbane

Australian floods are a warning to online businesses

The people of Brisbane and other flooded areas of Queensland, Australia, could never have expected the disaster that has beset them. Even though there is a history of metres-deep flooding in the area, the last time it happened was 37 years ago. That means it is outside the daily consciousness …

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Keywords matter more to people like you than Google

Chinese politicians outshone their British counterparts yesterday by focusing on the “aah” factor. While British trade ministers were busy talking about new business relationships between the UK and China and all the prosperity it will bring, the Chinese Vice Premier appealed to emotions rather than economic logic and promised Scotland …

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Perhaps you should make your website hard to read

James Cameron (right), the director of blockbuster movies Titanic and Avatar, is well-known for being a perfectionist. So, you can imagine he would not let the choice of typefaces for his movies go without his personal attention. Both Titanic and Avatar use individual fonts – indeed, there has been much …

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Three strange reasons for doing social media

Well it had to happen, Mark Zuckerberg, the founder of Facebook is the Time Magazine “Person of the Year”. It was inevitable – an estimated 750m people now use Facebook and his struggles to bring the service to life are celebrated in an acclaimed Hollywood movie. Social networking is big …

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Your website should be predictable

BBC Radio Four’s James Naughtie has been very naughty this morning. Live on air he renamed Culture Secretary Jeremy Hunt using a consonant for his surname which was rather nearer the start of the alphabet. The slip up stood out like the proverbial sore thumb because it was so abnormal, …

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Beating the cognitive load of email

Mark Zuckerberg, the founder of Facebook (pictured), announced a new messaging system which many are calling a “Gmail Killer“. But in his press conference yesterday, Mr Zuckerberg was actually pointing out his system was not email, nor a replacement for it. Instead, he described his “aha” moment when talking to …

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