Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Engaging Gen X, Y and Z reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
Brands send out emails which do not get opened in spite of knowing what people really want.
People make up their mind whether or not to stick with a brand from the first experience they have with the company
New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with 4 out of 10 brands failing to provide an online newsroom
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
New domains available for immediate registration include .EMAIL, .GURU, .SOLUTIONS and .PHOTOGRAPHY
Promotional items such as pens and office stationery can trigger social media activity in favour of your company – infographic
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
Infographic showing how to manage your online reputation
New search engine will allow brands and their agencies to detect influencers truly interested in their field and related subject matter.
Infographic showing how to brand your business on social media
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
Facebook only seems to work for well-known businesses. This suggests that offline branding is important in online recognition.
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.