Internet Psychologist
As the USA laments the death of yearbooks, a UK yearbook company with only six employees has made its business more social to compete, and buck the American trend. Only three years’ old, the company came about when its founder Jake Gordon had a bad experience with his hall of …
Reports of the death of email have been grossly exaggerated. For quite some time now, various pundits have been suggesting that email will die quite soon. However, a comprehensive study of email has shown that we love it. Indeed, the very thing that was supposed to kill off email – …
One of the most neglected marketing opportunities in a web strategy that an organization has is the email signature line of its employees. Email signatures are a powerful, no-cost, high-return marketing tool, essentially an electronic business card and web consulting billboard for your company. As part of your overall web …
Hands up if you are using social networking in some way in your business. Mmm…not as many of you as we thought. In fact, it’s hardly any of you. In spite of all the brouhaha over Google Buzz, the fascination with Twitter and the constant media knocking of Facebook, the …
Author: Rutland It’s only been less than a decade, but social media has changed the way we do marketing. In our fast-paced industry ideas are thought of, tried out, and either vetted or discarded, all within a matter of days. With all the flurry that’s happening, it sometimes gets a …
In a blaze of headlines Google has launched Buzz, its much-hyped “status” application. Let us set aside, for the moment, that Yahoo also has a service called Buzz and consider what the Google service is all about. It is no more than an “integrator”. And it is only doing that …
Top cop Ali Dizaei is now a disgraced officer languishing in jail. His conviction for perverting the course of justice has raised the whole issue of who can we trust. If we can’t trust senior police officers, who can we trust? In short, of course, there are a few police …
Search Engine Strategies (SES) announced today that it has added a first-time track to SES New York, which is being held March 22-26, 2010 at the Hilton New York. The new Affiliate Marketing track, which is being hosted by Pepperjam, will take place on Thursday, March 25, and is open …
By Graham Jones Web browser compatibility testing sounds rather technical and confusing – something you ought to let your web developer deal with. The problem is that if your website is not compatible with the plethora of browsers available, it will affect your business reputation. Indeed, before you know it …
Teenagers are losing interest in blogging, according to the Pew Internet & American Life Project. Media coverage of the report – released yesterday – suggests that teens are more interested in short items, such as texting, status updates and so on. However, like much of the discussion about blogging we …
TweetDeck is the undisputed “king” of the various Twitter client programs that are currently available. But there are several reasons why it needs replacing. The program has outlived its usefulness and when compared with HootSuite it simply does not stack up. TweetDeck is low on features Take a look at …
Friends are important; they support you, listen to you, laugh at your jokes and have fun with you. Online they share information with you, point you in the right direction to useful material and support you with their feedback. There is little doubt that both online and offline friends are …
With a rapidly expanding Internet universe many of us are drowning in the information age. Maximizing the use of our time is paramount, we need to utilise everything we’ve got the best we can. The workshop demonstrates how to develop an audience and build relationships, generate income and maximize content …
Twitter is the most popular of the leading social community networks (SCNs) and interactive sites for online PR, according to a new survey of 107 PR professionals. It narrowly beats YouTube, in second place, and Facebook, in third, as a preferred online PR tool. But the survey, conducted by New …
At long last the poor people of Haiti are receiving international aid. It’s taken almost a week for a significant response. Indeed, the UK Government initially promised aid which was about half the salary they agreed to pay the boss of the Royal Bank of Scotland. Millions of disadvantaged people …