BBC News Online quotes me
The BBC News Online service has quoted me in a story about the psychology of Facebook.
psychology
Technology isn’t as clever as we like to think
The more that neuroscientists learn about the brain, the less they know. Hardly a day goes by without some piece of research leading us to question how our brain works, just when we thought we were coming to an answer. For several years now, psychologists have remained somewhat dumbfounded by …
Imagine the brains of your readers and wonder what they make of your web site
Your web site visitors can be manipulated. Indeed, successful web sites do this with great care. They lure you in, almost hypnotically, and get you to do whatever it is they want, such as buy something from them. Copywriting expert Joe Vitale is the pioneer of “hypnotic writing” in which …
A simple bit of psychology is all you need to be a blogger
Bloggers are not special people, though if you look at some blogs you might be amazed at the output of these individuals; when do they sleep? Some bloggers write several very long articles each day; others blog with loads of little posts throughout the day. It seems as though all …
Gosh…! Politicians do the right thing for the Internet
European politicians don’t always have a good reputation. They are perceived as a bunch of people who just chat, cost money and don’t have any real powers. But they have made a decision which will be significant as far as the Internet is concerned. The European Parliament has voted out …
The rule of reciprocity is alive and well on the Internet
Imagine you are at a business meeting where you know no-one. You have arrived, slightly nervous because you are alone. You wander over to the coffee table where another guest at the meeting is pouring themselves a caffeine-laden cup. As they do so they turn to you and say “would …
The future of Internet Psychology
My son Elliot was 8-years-old yesterday and today we had a big party for 26 of his friends. It was a Harry Potter theme party with a wizard magician who kept all of the kids “spellbound” for an hour…! So what has all this to do with Internet Psychology? Well, …
Internet marketing is easy – oh really?
Every day, hundreds of people set up their online business sure in the knowledge that making money online is straightforward. They read tales of people making millions within a week. They get CD packages explaining how to “make money while you sleep”. And they download dozens of PDF ebooks at …
Do not think of a pink elephant
Oh dear. Did you manage to think of a pink elephant even though I told you not to? Now I’ve mentioned it twice it’s very difficult for you not to imagine a pink elephant. But that’s precisely what I want you to do – pause, deep breath now….do not think …
What do the Tour de France and a Victoria sponge have in common with your social networking web site?
This weekend sees the Tour de France start in London. It will be the biggest sporting event in the capital before the 2012 Olympics with nearly 200 competitors and tens of thousands of spectators expected. But the Tour takes place amid continued rumblings about drug doping of some participants in …
Modern messaging needs reciprocation
Mobile phone users are split between those who use text messaging (SMS) and those who find it too fiddly. Similarly, online, people are split between those who love email and those who prefer instant messaging services. Increasingly, younger people appear to prefer the speed of SMS and instant messaging over …
People expect you to go green
Environmentalists are enjoying success at the moment. After several decades of campaigning, environmental issues are now mainstream and at the top of the agenda for many politicians and business people. Indeed, only yesterday Google announced it was “going green”. Human beings have a tendency to get “swept along”; we have …
Improve your web site following food additive study
Researchers at the University of Southampton have reportedly found a link between certain artificial food additives and the behaviour of children. The study was initially reported by The Grocer magazine and is now featured widely in other media, including online newspapers. The findings of this study have implications for anyone …
Internet Psychology :: People focus on the negatives
Callers to a phone in on London’s LBC Radio Station yesterday were full of tales of problems and difficulties they have with the Internet, in particular Ebay. One person had serious difficulties after someone launched a campaign against her by pretending to buy everything she put up for sale and …
Internet Marketing :: It’s all about psychology
Yesterday the Professional Speakers Association ran a special session on Internet Marketing for its members in London. There were three speakers – I was one of them – but for the entire session there was almost no reference to technology or specifics of web design, search engine optimisation and so …