Why linking to other websites can help your Google rankings

Web Success for CEOs

Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google. The reason for that is that Google uses ‘long clicks’ to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your … Read more

How to check who to trust online

Greedy people are less ethical

Which profession scores pretty low in terms of trust measurements? Politicians, certainly, journalists, often, but these days it’s a pretty safe bet to say that bankers are the bottom of the heap. Everywhere you look there is criticism of those champagne swilling, bonus grabbing toffs from Wall Street or the City of London. So where … Read more

Google changes signal the end of objective search

Search Engines

Google is changing – and for the worse. The company is focused on the ever burgeoning world of social. Currently it is exploiting its fifth attempt at a social networking system, Google Plus. Previous Google social networks, like Buzz and Wave have bit the dust. The company has high hopes for Plus – so much so that it has now started to use data from the social network to influence the search results it presents to you.