Make things up to truly engage your online visitors
Fictional stories can actually help website owners create higher levels of engagement with their visitors. Making things up can improve sales […]
trust
Scarce products sell more in economic troubles
Scarce items are attractive. Restricting the numbers of items available leads to increased sales. This is even more vital in recessions.
How to check who to trust online
Which profession scores pretty low in terms of trust measurements? Politicians, certainly, journalists, often, but these days it’s a pretty safe bet to say that bankers are the bottom of the heap. Everywhere you look there is criticism of those champagne swilling, bonus grabbing toffs from Wall Street or the …
Can your website visitors trust you? 4 things that you can do
Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won’t get many sales no matter how many visitors your website has. There are four things that you should do to show your website visitors that your company can …
Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
Kitemark for Child Online Safety Should Be Compulsory says iomart
iomart Group plc, one of the UK’s leading Web hosting companies, is today calling on the UK Government to insist that all public sector organisations with a duty of care to children should only purchase software products that have been awarded the BSI Kitemark for Child Online Safety. iomart Group’s …
Princess Diana and Bin Laden are both alive and well…! Really?
Princess Diana shares something with Osama Bin Laden apparently – like him, she is alive…! Trust me, it must be true because several people believe it and say so online. Yes, they are conspiracy theorists, admittedly. But there are plenty of people chatting away on the Internet who suggest, for …
New Google patent: does your site have references from trusted agents?
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There …
Mobile Users Rank Privacy as an Important Concern
Today the GSMA announced the results of a study of more than 4,000 mobile phone users in Singapore, Spain and the UK, which sheds light on privacy issues, particularly relating to the use of the mobile Internet and mobile applications. The research follows the January publication of the GSMA’s Mobile …
Can you trust anyone online?
Trust. It is fundamental to your private and your business life. Stop trusting your spouse and your marriage is doomed. Stop trusting your colleagues and your work-life is doomed. Stop trusting what you read online and…..? New research from the USA shows us that trust is in short supply these …