The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
trust
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.
Consumer Online Behaviour is Hard to Predict
Consumer Online Behaviour is not as simple to predict as we might think. But website owners can go some way to engaging with consumers.
TRUSTe Research Shows Sharp Increase in Mobile Privacy Concerns
TRUSTe Research Shows Sharp Increase in Mobile Privacy Concerns: 66 Percent of Smartphone Users Worry More Than a Year Ago
How to improve the credibility of your website
How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site?
Live Blogs outperform other online news formats by up to 300%
Live Blogs more transparent, trusted and ‘factual’ than conventional online news, according to research by City University London
Kaspersky Lab Outlines Key Security Trends in 2012 and Predicts Core Threats for 2013
Kaspersky Lab experts outline the key security trends of 2012 and look at the core threats of 2013 especially targeted attacks,
EU Companies Out of Step with Consumer Concerns Over Online Tracking
Despite the introduction of the EU Cookie Directive in May 2011, only a minority of companies are seeking consent from users before dropping cookies
63% of Top UK Websites Have Taken Steps to Address the EU Cookie Directive
Analysis reveals that nearly two in three top UK websites have implemented at least some measures to address the EU Cookie Directive
Your business depends upon the views of others
The views of your customers are vital in gaining new business, research shows. Social reviews are fundamental online it seems.
How the “Email and Video Persuasion Bootcamp” became a success
Internet marketing advice from Gareth Williams who developed his own video lessons after suggestions from “gurus” did not work.
Make your website more human
Websites should be more personal. Having a human website is much more likely to succeed, new research shows.
Illegal Web Trade in Personal Information Soars
More than 12 million pieces of personal information were illegally traded online by identity fraudsters in the first four months of 2012
Cybercriminals Continue to Spam Victims While Posing as Popular Companies
Internet users are urged to monitor for red flags in any unsolicited email messages and to exercise caution when clicking on unknown links
Transparency and Choice Needed to Address Growing UK Online Privacy Concerns
UK consumer concern about online privacy is growing, with 94% of consumers worried about it and 54% more concerned than a year ago