Overcoming Objections

By Jim Ewan Objections! A word that strikes terror into the salesperson’s heart! But should it? Let’s examine the facts. First, there are probably no more than half a dozen objections to whatever your sales proposition may be. That being the case; learn the answers! Obviously the objections you encounter …

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How to avoid the viral marketing bug

Marketers are a happy bunch of people, especially when they are slapping each other on the back for “fantastic campaigns” or dreaming up creative ideas. No doubt at next Monday’s Marketing Society Awards in London, there will be an excessive use of the words “brilliant”, “fantastic” and “amazing”. Going down …

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How to make blogging easy

Bloggers in business settings frequently give up writing their blogs fairly promptly after that first flush of enthusiasm is waning. Indeed, most blogs are set up, contributed to occasionally and then left to wither and fade away. But it need not be like this. You need to plan your blog …

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How to be outstanding in sales – Part 2

By Mike Yates In Part 1 we identified that one of the key areas to help you become outstanding in sales is the ability to ask outstanding questions.  To be more specific:  how you develop your meetings with prospective clients.  Do you rehearse your meetings in advance? Do you practice …

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How to be outstanding in sales – Part 1

By Mike Yates As you may be aware, one of the keys to success in sales is to build trust with your prospects and clients. The best way of building trust is by listening to people talk about their problems and their needs. The only sure fire way to do …

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Are you continously improving or getting worse?

By Mike Yates I was reading an article recently about Tiger Woods who many people consider to be at the top of his game.  A remarkable fact about him, however, is that he has a coach (he has always had one).  He is taking constructive feedback from a golfer and …

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How to handle sales objections

By Mike Yates Embrace the objections of your prospects and customersRight now and over the next few weeks, consider the regular objections you get from prospects as a positive step as well as an inevitable way to generate increased business.  Objections confirm a certain level of desire for your product …

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Who do you want to be referred to?

By Will Kintish The daddy of modern day networking is a pioneer called Dr Ivan Misner. He came up with the idea of breakfast networking clubs and his is still the biggest –BNI (Business networking International). He says unless you know who you want to know very few people can …

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LinkedIn…your best online networking friend

By Will Kintish Admission timeI have been thinking for the last 3-4 years, ‘Social networking is for the kids’. When it comes to business I have been constantly sceptical about web 2.0 in spite of being signed up to Facebook, Ecademy, Plaxo, You Tube and My Space. Being heavily involved …

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Your life through LinkedIn

By Will Kintish We start out in life knowing no-one. Shortly most of us get to know members of our family, then we go to primary and high school then for some it’s off to college and university. Along the way we join clubs, teams and associations. We may attend …

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Susan Boyle talent and your web site

Susan Boyle is now in The Priory, a private clinic renowned for treating celebrities with mental health issues, following reported exhaustion after appearing in the Britain’s Got Talent final on Saturday night. Clearly it has been a traumatic few weeks for her. But the issue that few people are prepared …

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How to ensure your web site makes money from offline marketing

Newspaper readers are often enticed by advertising offers which give them savings – “half price”, “two for one” and so on. Many advertisers now add their web site details to the advert. But they may as well not bother. Take adverts in yesterday’s “The Times”. Tesco was advertising “Joint Savings” …

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Half your online contacts will disappear

The people you knew online seven years ago are a different bunch to the group you now spend most of your time with. That’s the conclusion from an interesting research study conducted in Holland which showed that you lose about half your contacts from your social network every seven years. …

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Social network users want bosses to ignore them

People who use social networks are set for a major disagreement with their bosses at work. Research published by eMarketer shows that most people reckon their employers should keep their hands off social networking activities. It’s obvious that people are making a mental distinction between work and social networking – …

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