Internet Psychologist
‘Online Digital PR’, the one-day workshop in digital PR and social media techniques from The PR Training Centre, is now available in-house for as little as £1,500. And Government grants available through the Train To Gain scheme means companies can get £1,000 in funding for the workshop. According to principal presenter Jacqui Green, “{{Our one-day … Read more
The study presented by Entensys (www.entensys.com) was completed in April-June, 2009. The results are based on the analysis of websites visited by 41,200 employees in 1,600 enterprises. In the end of 2008, Entensys released a new version of UserGate Proxy & Firewall that included a content filtering tool. This feature enables the administrator to allow … Read more
A new feature on business social networking site LinkedIn, is giving financial advisers startling new opportunities to raise their profile on the Internet. Until recently, an IFA or financial planner could use LinkedIn’s ‘status update’ tool to communicate with their network, clients or professional connections on the LinkedIn website. But a small and important change … Read more
Founder of social networking website for IFAs, Philip Calvert predicts that video will become a key technology for IFAs to raise their profile online and to provide financial advice and information. With YouTube acknowledged as the world’s second most popular search engine*, the video hosting website will be a quick and easy way for consumers … Read more
Research launched as part of National Commute Smart Week finds ‘smart commuting’ could dramatically reduce travel to and from work 62% of commuters want to reduce time spent travelling to and from work Being stuck in traffic, travelling in the dark and wasting time are big frustrations 46% say bosses won’t allow them to ‘commute … Read more
The recent announcement that the major search engines Google and Bing will incorporate social media content into their search results will place the onus on brands to make the most of the online marketplace according to Reality Digital, the leading provider of social networking software for brands and businesses. The integration of the huge amount … Read more
Digital brand experiences do create new customers, according to the just-released FEED: The Razorfish Digital Brand Experience Report (http://feed.razorfish.com). Fully 64% of consumers surveyed made their first purchase from a brand because of a digital experience – either with a website, microsite, mobile coupon or email. Razorfish (http://www.razorfish.com) surveyed 1,000 “connected consumers” about how Internet … Read more
With millions of orders being placed online throughout the festive season, can you really afford to have customers dropping off at your checkout this Christmas? PostCoder Web SOAP from Allies Computing is a web service which allows you to add address lookup from just a Postcode seamlessly into your online order process, saving you and … Read more
Millions of British shoppers are at risk of falling for fake reviews online, suggests a recent YouGov survey, commissioned by shopping advice site, Reevoo.com. 77 per cent of online shoppers use reviews and ratings* when purchasing, yet more than 40 per cent (41%) are unaware that some reviews online may be not completely genuine. The … Read more
Many of the leading ecommerce small business owners will gather in Las Vegas, Nevada for the 12th eCommerce Summit (http://www.ecommerce-summit.com) on April 13-15, 2010. The world-class educational event will again be hosted by the eCommerce Merchants Trade Association (http://www.ecommercemerchants.org) and the Professional eBay Sellers Alliance (http://www.gopesa.org). “Pivotal Payments is proud to be a long-time sponsor … Read more
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the How To Use Twitter for … Read more
Two key factors are causing what were once tried and true marketing methods to quickly lose their effectiveness. One factor is that people are becoming more spend-wise and less prone to hyped marketing strategies. They are seeking a more authentic message that answers a real need. The other factor is the exploding popularity of the … Read more
Recent social media trends are showing that social networks that add value in terms of real life activity and social interaction are becoming increasingly popular according to Punch Communications, a PR agency with a client list stretching to all corners of the globe. The recent popularity of social networks such as Foursquare and Qype show … Read more
Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to a dedicated social media programme, … Read more
2009 sees the emergence of the age of openness according to new research released today by first direct. The latest research into online behaviour shows that Brits are now catching up with their American counterparts when it comes to using the web – 79 per cent of the population are now regularly active online. … Read more