How to ensure your web site makes money from offline marketing

Newspaper readers are often enticed by advertising offers which give them savings – “half price”, “two for one” and so on. Many advertisers now add their web site details to the advert. But they may as well not bother. Take adverts in yesterday’s “The Times”. Tesco was advertising “Joint Savings” …

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Half your online contacts will disappear

The people you knew online seven years ago are a different bunch to the group you now spend most of your time with. That’s the conclusion from an interesting research study conducted in Holland which showed that you lose about half your contacts from your social network every seven years. …

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Social network users want bosses to ignore them

People who use social networks are set for a major disagreement with their bosses at work. Research published by eMarketer shows that most people reckon their employers should keep their hands off social networking activities. It’s obvious that people are making a mental distinction between work and social networking – …

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Blogging is doing you more harm than good

Bloggers the world over are sitting in front of their computers at this very moment trying to write something. As you read this, someone, somewhere else in the world is struggling to write something. Why? Because someone, somewhere has told them that blogging is good for them.   Stuck for …

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Free of charge is the future for online business

People will not pay for the services you provide online. That’s the stark conclusion you could draw from a new survey which looked at whether or not people would subscribe to popular Internet services, such as YouTube, Wikipedia or the BBC iPlayer. The survey found that the vast majority of …

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Walk tall for more money online

Your height could determine how much money you make online. That’s the strange conclusion you can make from new research just published in Australia. The study shows that the taller you are, the more money you earn. Your height determines your income This is not that surprising. Political researchers have …

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In The Guardian

Quoted in The Guardian in an article on collaboration and working at home via the Internet. See:Guardian article

On BBC Solent tomorrow

I’ve been booked for an interview on BBC Radio Solent tomorrow afternoon around 2.30pm, talking about how we can trust web sites.

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How to be liked online

People buy things from people they like. For years, sales directors have been able to tell us that their biggest sales come from the sales staff who are the most likeable. And you know from your own experience that if you liked the sales person you were dealing with, you …

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MPs spare no expense in boosting online business

British politicians are still under fire for fleecing the nation, for having their fingers in the cash register, for lying about where they really live. The British political system is currently spinning out of control, thanks to a daily drip, drip, drip of embarrassing revelations about how Members of Parliament …

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Online retailers are in a mess

Online retailers are in a state. For weeks now they have been buoyed along by the theory that thanks to the recession people will flock to the Internet to buy things. Predictions even include the notion that online sales will rise by 11% this year – in spite of the …

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How close do you get to the internet?

How close are you to the Internet? I don’t mean the degree to which you feel connected to it; nor do I mean how much understanding you have of it. No, I actually mean how close are you physically? What’s the distance, right now, between your face and your computer …

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You need to be fast to succeed online

Roger Bannister broke the “four-minute-mile” record 55 years ago this very day. At a relatively unknown Oxfordshire athletics track he collapsed after his determined efforts to smash the record. Every decade since then, athletes have continued to try to run faster and faster. Today, the mile is run almost 20 …

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